Media and popular culture in Asia and Africa 3600-KM-MKMAA-OG

The classes provide knowledge and skills in the field of mass communication and selected forms of popular culture in Asian and African countries. The curriculum of classes includes the basics of media theory and research approaches related to popular culture, as well, as the diversity of its forms and areas of functioning.
The first three classes will have the character of a theoretical introduction to contemporary reflection on media and its classical foundations. The starting point will be McLuhanowska, a broad definition of the medium as a culturally organized means of communication and expression, and the subject of reflection will be both traditional media that participate (based on Bolter's remediation) in contemporary multimedia and intermedial cultural reality, as well as new media. The theoretical part will be illustrated with texts that draw attention to the differences between non-Western and Western uses and ways of media processing (Karin Barber, Junzo Kawada, Maurice Bloch, John Fiske, Bill Osgerby). Also selected areas of popular culture will be analyzed (film, cinema, music, television, Internet, computer games, comics) and their transformations.
The remaining classes will be devoted to various manifestations of the media and forms of popular culture in Asian and African countries and the following issues will be analyzed:
1) The media system in the countries of Asia and Africa, the degree of mediatization of societies, the legal system regulating the functioning of the media, censorship and the freedom of speech
2) Characteristics of printed media (newspapers, magazines and books), audio and audiovisual media (radio, television, film) and new media (electronic publications on CD-ROM, DVD, digital interactive TV (VOD), internet) in Asian and African countries
3) Discussion of selected forms of popular culture in Asia and Africa: film, comics, animated series, video games, popular music
4) Analysis of selected issues prevailing in various popular culture texts: subjectivity and cultural identity, national identity, ethnicity and race, gender and its representations, passive recipient and active participation, creativity and imitation, seriality and repetition in popular culture, cultural tourism

Type of course

general courses

Mode

Classroom

Prerequisites (description)

Course coordinators

Term 2023L:

Hanna Rubinkowska-Anioł

Term 2024L:

Iwona Kordzińska-Nawrocka
Hanna Rubinkowska-Anioł

Learning outcomes

Knowledge
- has detailed and organized knowledge of media theory, mass communication and research approaches to popular culture; can name and characterize the most important phenomena / currents / texts / literature on media and popular culture (K_W05)
- has organized and detailed knowledge on the history of media and popular culture of Asia and Africa (K_W06)
- is aware of the complex nature of mass communication, its place and importance in the context of Asian and African cultures (K_W13)
- has a basic orientation in contemporary cultural life of Asian and African countries (K_W16)
Skills

- can read, analyze and interpret literary texts and other works of culture (film, press, social writing) of Asian and African countries and appropriately place them in their cultural context (K_U06)
- can compare and perceive interrelations between chosen literary texts and other works of culture (film, press, social writing) of Asian and African countries and the issues within the scope of tradition and modern times (K_U07)
-can analyze and interpret cultural texts of Asian and African countries (K_U13)
- can interpret key concepts concerning the cultures of Asian and African countries
(K_U15)
- can use electronic and internet tools in Polish and others languages (K_U24)
Social competence
- can cooperate and work in a group as well as forge relationships and build social relations (K_K02)
- can make contacts and interact with representatives of different cultures (K_K03)
- is aware of the importance of the cultures of Asian and African countries in the achievements of world civilization (K_K07)

Assessment criteria

The grade for classes is affected by the following components:
- attendance
- active participation in classes and discussions
- written and oral presentation of papers

Bibliography

Berger, Martin A., Sight Unseen: Whiteness and American Visual Culture, University of California Press, Berkeley 2005

Bonikowska, Małgorzata, Media w XXI wieku, w: Media a wyzwania XXI wieku, red. Małgorzata Bonikowska, TRIO, Warszawa 2009, s. 17–25
Goban-Klas, Tomasz, Media a komunikowanie masowe, PWN, Warszawa 2004
Jenkins, Henry, Kultura konwergencji: zderzenie starych i nowych mediów, przekład Małgorzata Bernatowicz, Mirosław Filiciak, Wydawnictwo Akademickie i Profesjonalne, Warszawa 2007
Kłoskowska, Antonina, Kultura masowa, PWN, Warszawa 2011
Krajewski, Marek, Kultury kultury popularnej, Wydawnictwo UAM, Poznań 2003
Kultura popularna na Bliskim Wschodzie, red. Katarzyna Górak-Sosnowska, Katarzyna Pachniak, Difin, Warszawa 2013
McQuail, Denis, Teoria komunikowania masowego, przekład Marta Buholc i Alina Szulżycka, PWN, Warszawa 2007
Melosik Zbyszko, Kultura popularna i tożsamość młodzieży. W niewoli władzy i wolności, Wydawnictwo Impuls, Kraków 2013
Strinati Dominic, Wprowadzenie do kultury popularnej, Zysk i S-ka, Poznań 1998
Tradycja w kulturze popularnej Japonii, red. Iwona Kordzińska-Nawrocka, Agnieszka Kozyra, Japonica, Warszawa 2017

Additional information

Information on level of this course, year of study and semester when the course unit is delivered, types and amount of class hours - can be found in course structure diagrams of apropriate study programmes. This course is related to the following study programmes:

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

Description of 3600-KM-MKMAA-OG in USOSweb