- Inter-faculty Studies in Bioinformatics and Systems Biology
- Bachelor's degree, first cycle programme, Computer Science
- Bachelor's degree, first cycle programme, Mathematics
- Master's degree, second cycle programme, Bioinformatics and Systems Biology
- Master's degree, second cycle programme, Computer Science
- Master's degree, second cycle programme, Mathematics
Political communication 2700-KOPO-OG
The lecture will guide students through the issues of political communication in the perspective of the media, both those that we now call traditional (press, radio, television), as well as new media, today mostly seen through the Internet, including social media.
Type of course
Mode
Course coordinators
Learning outcomes
Opis w j. angielskim
After completing the course, students:
KNOWLEDGE:
1. Knows the basics of creating an image of politics.
2. Know the basics of media management during election campaigns.
3. Knows the models of electoral behavior.
SKILLS:
1. Can identify the strengths and weaknesses of the image of politics.
2. Can indicate the media useful during the election campaign.
3. Can prepare a framework for the election campaign.
OTHER COMPETENCES:
-
Assessment criteria
Final written test
Grading scale:
90-100% 5,0
80-89% 4,5
70-79% 4,0
60-69% 3,5
50-59% 3,0
0-49% 2,0
Practical placement
Lack of
Bibliography
1. Cwalina W., Falkowski A., Marketing polityczny. Perspektywa psychologiczna, Gdańskie Wydawnictwo Psychologiczne, Gdańsk 2006
2. Dobek-Ostrowska B., Komunikowanie polityczne i publiczne, Wydawnictwo Naukowe PWN, Warszawa 2006
3. Seitel P. F., Public relations w praktyce, Felberg SJA, Warszawa 2003
4. Wiszniowski R., Marketing wyborczy, Wydawnictwo Naukowe PWN, Warszawa-Wrocław 2000
5. Dobek-Ostrowska B., Kampania wyborcza: marketingowe aspekty komunikowania politycznego, Wydawnictwo Uniwersytetu Wrocławskiego, Wrocław 2005
6. J. Misiuna, M. Molęda-Zdziech, S. Łubiarz (red.), Amerykańskie wybory w erze postprawdy - aktorzy, strategie, konteksty, Oficyna WYdawnicza SGH, Warszawa.
Additional information
Information on level of this course, year of study and semester when the course unit is delivered, types and amount of class hours - can be found in course structure diagrams of apropriate study programmes. This course is related to the following study programmes:
- Inter-faculty Studies in Bioinformatics and Systems Biology
- Bachelor's degree, first cycle programme, Computer Science
- Bachelor's degree, first cycle programme, Mathematics
- Master's degree, second cycle programme, Bioinformatics and Systems Biology
- Master's degree, second cycle programme, Computer Science
- Master's degree, second cycle programme, Mathematics
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: