Workshop: When "No" Doesn't Mean "No": Hidden Meanings in Intercultural Communication (the Case of Azerbaijan) 3600-KM-WUZKM-OG

The workshop explores the hidden meanings embedded in intercultural communication, using Azerbaijan as a case study. It is based on the premise that the meaning of messages often extends beyond their literal content and that the interpretation of behaviour is shaped by social norms, interpersonal relationships, and cultural context.
The programme is divided into four thematic blocks. The first introduces the fundamentals of intercultural communication and examines Azerbaijan as a society situated at the intersection of diverse cultural traditions. Particular attention is given to the formation of contemporary Azerbaijani identity under the influence of its Muslim heritage, the Soviet experience, and processes of modernisation and Europeanisation.
The second block focuses on ways of expressing refusal, politeness, and social relationships. Participants will analyse situations in which seemingly straightforward messages may convey different meanings depending on cultural context. Special attention will be paid to communication strategies characteristic of relationship-oriented cultures.
The third block addresses hospitality, non-verbal communication, and culturally defined expectations concerning the roles of host and guest. Drawing on examples from everyday life, participants will examine the differences between more individualistic and relationship-oriented cultures and their impact on daily interactions.
The final block is practical in nature and involves the analysis of case studies, dialogues, and role-playing scenarios based on authentic examples of intercultural misunderstandings. Participants will work together to interpret communicative behaviours, identify the sources of misunderstandings, and develop effective communication strategies for multicultural environments.
The workshop is conducted in an interactive format and is based on discussion, case-study analysis, and practical exercises. Its primary aim is to develop intercultural competence, increase awareness of cultural differences, and enhance participants’ ability to function effectively in diverse social and professional settings.

Course coordinators

Shahla Kazimova
Hanna Rubinkowska-Anioł

Type of course

General:

general courses

Term 2026Z:

general courses
elective courses

Mode

Classroom

Prerequisites (description)

A basic knowledge of social sciences, cultural studies, Oriental studies, or intercultural relations is recommended. However, the workshop does not require any prior specialist knowledge and is open to all participants interested in issues of intercultural communication.

Learning outcomes

Upon completion of the workshop, the participant:
Demonstrates knowledge of the basic concepts and mechanisms of intercultural communication and understands the influence of cultural context on the interpretation of behaviour and communicative messages.
Is able to analyse communication situations from an intercultural perspective, identify the sources of misunderstandings, and recognise hidden meanings in both verbal and non-verbal communication.
Understands the specific features of social communication in Azerbaijani culture and is able to identify differences between relationship-oriented and more individualistic cultures.
Is able to apply basic strategies for effective communication in multicultural environments and adapt communication styles to different social and cultural contexts.
Demonstrates greater awareness of their own communication habits and shows openness and sensitivity towards cultural diversity.

Assessment criteria

The workshop is assessed on the basis of active participation in class activities, including involvement in discussions, case-study analysis, individual and group work, and the completion of practical exercises related to intercultural communication.
Successful completion of the workshop requires regular attendance and active participation in all workshop activities.

Bibliography

Boski Paweł, Kulturowe ramy zachowań społecznych. Podręcznik psychologii międzykulturowej, Wydawnictwo Naukowe PWN, Warszawa 2009.
Hall Edward T., Ukryty wymiar, Państwowy Instytut Wydawniczy, Warszawa 1978.
Hall Edward T., Poza kulturą, Wydawnictwo Naukowe PWN, Warszawa 2001.
Wierzbicka Anna, Słowa klucze. Różne języki – różne kultury, Wydawnictwa Uniwersytetu Warszawskiego, Warszawa 2007.
Multimedia presentations prepared by the instructor;
Primary source materials and case studies used during the workshops;
Selected excerpts from films and audiovisual materials relating to intercultural communication and Azerbaijani culture.

Additional information

Information on level of this course, year of study and semester when the course unit is delivered, types and amount of class hours - can be found in course structure diagrams of apropriate study programmes. This course is related to the following study programmes: