(in Polish) BUSINESS ENGLISH with Case Studies from Wine Trade 3222-BEWINETRADE-OG

The framework of the course covers broad business topics. The aim is for students to master English in the broad field of business at the level of the level of C1 plus. Particular attention will be paid to developing communicative competence within business lexis. The classes have a conversational character, but an important element of the meetings are also exercises supporting the proper use of expressions used in business communication, both specialist expressions and set phrases of a common character. The learning of business communication is supported by real-life examples taken from the wine industry. Meetings cover the following topics, which constitute the educational content of the course.
Industries and companies / Branże i firmy
2. Brands and branding / Marki i kreowanie marek
3. Mergers and acquisitions / Fuzje i przejęcia
4. Various forms of competition / Formy rywalizacji
5. Forms of cooperation / Formy współpracy
6. Diversification of income / Dywersyfikacja dochodu
7. Key strategic issues / Kluczowe problemy strategiczne
8. Green and sustainable progress / Zielony i zrównoważony rozwój
9. Role of social reporting / Rola raportów społecznych
10. Forms of communication / Formy komunikacji
11. Setting up your own business / Tworzenie własnej firmy
12. Successes and failures / Sukcesy i porażki
13. Global offerings and adaptations / Oferta globalna i adaptacje
Student’s workload: 60 hours (including regular classes - 2 hours per week per semester = a total of 30 hours; student’s independent work - 30 hours (where 15 hours is prescribed for preparation for the class and another 15 hours is presribed for preparation for the final test.
In the event that it is not possible to hold classes in a stationary format, classes will be held using distance communication tools recommended by UW (in this case ZOOM).

Type of course

general courses
foreign languages

Mode

Classroom

Prerequisites (description)

The student has language competences at least at B2+/C1 level; can understand extended speech and lectures and follow even complex argument when the topic is more familiar or of interest; can understand most news items; understands reports on contemporary world problems on topics of broad professional interest, in which their authors take a stand. The stdent can communicate with others in the target language fluently and spontaneously enough to hold conversations with native speakers of English; can take an active part in discussions on familiar topics, presenting their own opinions and defending their views. Can explain their own point of view on a given issue and argue not only in favour of a certain position, but also against possible solutions to the problem posed.

Course coordinators

Piotr Nagórka

Learning outcomes

Students will understand longer speech even when it is not clearly structured and when logical relationships are implied rather than explicitly expressed. Without great difficulty they will be able to understand the content expressed in English both in audio programmes and films and in long, complex, informative texts, noting their stylistic diversity. They will also understand specialised articles and longer technical instructions, even those that are not directly related to the primary field. They will be able to express themselves fluently and spontaneously using specialised expressions in the fields covered by the course, without having to think too hard to find the right phrases. They should be able to communicate effectively in social interactions and professional matters, formulating thoughts and views with precision, referring deftly to the interlocutors' statements. They should also be able to formulate clear, detailed statements on the complex issues covered in this course, developing selected themes and concluding in an apt manner.
Knowledge:
the student speaks English in accordance with the requirements specified for level C1 plus of the Common European Framework of Reference for Languages (K2_W09).
Skills:
the student is able to communicate using the knowledge of the rules and lexical resources of English language adequate to the requirements of level C1 plus of the Common European Framework of Reference for Languages (K2_U10)
Competence:
The student is prepared to critically evaluate both his/her linguistic knowledge and the received content (K2_K01)
The student is able to think and act in an entrepreneurial manner when initiating actions of public interest or for the benefit of the social environment (K2_K02)

Assessment criteria

Course requirements: attendance; homework; completion of a final assessment test.
The concluding test is a written test. The criteria for the concluding test are presented in the form of percentage thresholds:
99% - 100% - 5! (excellent)
96% - 98% - 5 (very good)
87% - 95% - 4+ (good plus)
78% - 86% - 4 (good grade)
69% - 77% - 3+ (sufficient plus)
60% - 68% - 3 (passing mark)
The permitted number of absences is two pairs of classes. In the case of failure to obtain credit by the last class of the semester, the student has the right to obtain credit and a final grade under the same rules in the resit session.

Bibliography

Market Leader, UpperIntermediate (3rd edition). David Cotton, David Falvey, Simon Kent. Harlow, UK: Pearson Education Ltd, 2012

Business Vocabulary in Use. Advanced (self-study and classroom use, 3rd edition). Bill Mascull. Cambridge: Cambridge University Press, 2017

Publikacje autorskie prowadzącego tego kursu:

Madeira, Port, Sherry: The Equinox Companion to Fortified Wines. Bristol, CT & Sheffield, UK: Equinox Publishing, 2021 https://www.equinoxpub.com/home/madeira-port-sherry/

Iberian-Romance borrowings into English in the fortified wine industry: Implications for wine educators, Revista de Lenguas para Fines Específicos, Volume 29 (2023), 94–109. https://ojsspdc.ulpgc.es/ojs/index.php/LFE/article/view/1610

The impact of international trade relations on French borrowings into English in the sparkling wine industry: A corpus-driven study conducted by a terminologist. LingBaW. Linguistics Beyond and Within, 10, 131–147. https://doi.org/10.31743/lingbaw.18015

Sparkling Wines: The Equinox Guide for Wine Professionals and Connoisseurs. Bristol, CT & Sheffield, UK: Equinox Publishing, 2025 https://www.equinoxpub.com/home/sparkling-wines/

Notes

Term 2024L:

Classes are held in the building at 55 Dobra Street.

Additional information

Information on level of this course, year of study and semester when the course unit is delivered, types and amount of class hours - can be found in course structure diagrams of apropriate study programmes. This course is related to the following study programmes:

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

Description of 3222-BEWINETRADE-OG in USOSweb