Managing crisis situations from a public relations perspective 2700-ZSKP-OG

The lecture will guide students through issues related to the management of crisis situations from the perspective of the media, both those that we currently call traditional (press, radio, television) and new media, today mainly perceived through the prism of the Internet, including social media.
The following topics will be discussed during the lecture:
1. Crisis management - basic definitions.
2. Causes of crises.
3. Typology of crisis situations.
4. The organization's environment in crisis situations.
5. The role and tasks of the crisis staff.
6. Stages of crisis situations.
7. Media management in crisis situations.
8. Prevention in crisis situations (crisis manual, training, procedures).

Type of course

general courses

Mode

Remote learning

Course coordinators

Monika Kaczmarek-Śliwińska

Learning outcomes

Knowledge
1. Knows the typologies of crisis situations.
2. Knows the rules for creating a crisis team.
3. Knows the principles of managing the stages of crisis situations.
Skills
1. Is able to indicate the causes of crisis situations.
2. Is able to indicate media useful when managing a crisis situation.
3. Is able to discuss the principles of creating a crisis management book.
Other competencies

Assessment criteria

Completion of the course: essay (description of a crisis situation in any organization; indication of the elements of crisis management; indication of possible shortcomings of the crisis management elements used by the organization; proposals for additional solutions).

Bibliography

1. Wojcik K., Wiarygodny dialog z otoczeniem, Warszawa 2015
2. Seitel P. F., Public relations w praktyce, Felberg SJA, Warszawa 2003
3. Kaczmarek-Śliwińska, M., Public relations organizacji w zarządzaniu sytuacjami kryzysowymi organizacji. Sztuka komunikowania się, Difin, Warszawa 2015
4. https://www.researchgate.net/publication/339513178_Przekazy_wizualne_w_przestrzeni_mediow_spolecznosciowych_w_perspektywie_typologii_teorii_sytuacyjnego_komunikowania_sie_w_kryzysie_SCCT_Situational_Crisis_Communication_Theory_WT_Coombsa

Additional information

Information on level of this course, year of study and semester when the course unit is delivered, types and amount of class hours - can be found in course structure diagrams of apropriate study programmes. This course is related to the following study programmes:

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

Description of 2700-ZSKP-OG in USOSweb