Netflix, TikTok or BeReal? Audiovisual social media - models and predictions 2700-ERASMUS-NTBA
The aim of the classes is to present basic concepts in the field of social audiovisual media, both theoretical and practical. The student will receive knowledge to apply in specific life and professional situations. Working independently and in a group, students will be able to participate in tasks that allow them to use the acquired knowledge.
Discussed topics include:
1. Audiovisual media and audiovisual communication in social media
2. Homogeneity and heterogeneity of audiovisual social media
3. Personalization, prosumption and content creation models in audiovisual media
4. User-generated content (UGC)
5. Technological regulations and legal standards for audiovisual media in Europe
6. Convergence of audiovisual media from audience’s perspective
7. Privacy and ethics in the new media
Course coordinators
Learning outcomes
Knowledge
- the student uses a network of basic scientific concepts in the field of social audiovisual media
- knows what audiovisual social media are and knows their types
- knows the concepts of heterogeneity and homogeneity as well as personalization and prosumption in relation to audiovisual media
- understands what content produced and broadcast by end users (UGC) is
- knows technological regulations and legal standards of audiovisual media in Europe
- knows the ethical standards of social audiovisual media
Skills:
- the student is able to independently analyze audiovisual social media in terms of existing models
- can spot differences and indicate the specificity of specific audiovisual social media platforms
- can distinguish UGC from content prepared by media companies
- is able to analyze audiovisual media in terms of legal standards in force in Europe
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Other competencies:
- the student knows media terminology and is able to analyze
social audiovisual media
- is sensitive to ethical and privacy aspects in social audiovisual media
Assessment criteria
Attendance and class participation, passing written test.
Bibliography
1. Adorno, Theodor (1977): Prolog zum Fernsehen [Wprowadzenie do telewizji] [w:] Gesammelte Schriften. 10:1, Suhrkamp: Frankfurt am Main.
2. Bartosik-Purgat, Małgorzata (2016): Media społecznościowe na rynku międzynarodowym. Perspektywa indywidualnych użytkowników. Warszawa: Difin.
3. Jaskiernia, Alicja (2016): Od telewizji masowej do Netfliksa. Telewizja w Stanach Zjednoczonych w epoce cyfrowej. Warszawa: Oficyna Wydawnicza ASPRA-JR.
4. Baird, R. (2022). Youth and social media: the affordances and challenges of online graffiti practice. Media, Culture & Society, 44(4), 764–784. https://doi.org/10.1177/01634437211069969
5. Brenzil, Alexis (2022). The Development and Growth of TikTok Creators. University of Hawai'i at Manoa ProQuest Dissertations Publishing
6. Colbjørnsen, T. (2021). The streaming network: Conceptualizing distribution economy, technology, and power in streaming media services. Convergence, 27(5), 1264–1287. https://doi.org/10.1177/1354856520966911
7. Deloitte (2023): Na kradzieży treści wideo rynek audiowizualny traci rocznie prawie 3 mld zł. Online: https://www2.deloitte.com/pl/pl/pages/press-releases/articles/Na-kradziezy-tresci-wideo-rynek-audiowizualny-traci-rocznie-prawie-3-mld-zl.html
8. Jan Andre Lee Ludvigsen & Renan Petersen-Wagner (2023) From television to YouTube: digitalised sport mega-events in the platform society, Leisure Studies, 42:4, 615-632, DOI: 10.1080/02614367.2022.2125557
9. Jupowicz-Ginalska, A., Kisilowska, M., Baran, T., Wysocki, A., & Jasiewicz, J. (2021). Fear of Missing Out Scale – A Nationwide Representative CAWI Survey in Poland. Central European Journal of Communication, 13(3(27), 313-332. https://doi.org/10.51480/1899-5101.13.3(27).1
10. Pew Research Center (2023): Teens and social media: Key findings from Pew Research Center surveys. https://www.pewresearch.org/short-reads/2023/04/24/teens-and-social-media-key-findings-from-pew-research-center-surveys/
11. Menon Devadas (2022): Factors influencing Instagram Reels usage behaviours: An examination of motives, contextual age and narcissism. Telematics and Informatics Reports. Volume 5, 2022, 100007, ISSN 2772-5030, https://doi.org/10.1016/j.teler.2022.100007.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: