- Inter-faculty Studies in Bioinformatics and Systems Biology
- Bachelor's degree, first cycle programme, Computer Science
- Bachelor's degree, first cycle programme, Mathematics
- Master's degree, second cycle programme, Bioinformatics and Systems Biology
- Master's degree, second cycle programme, Computer Science
- Master's degree, second cycle programme, Mathematics
Social media marketing 2600-SMM-OG
1. Social media – essence, development, types
2. Social media in marketing activities
3. Social media users – characteristics, motivations, behaviors
4. Communications strategy in social media (5C):
• Customer – user analysis
• Channels – key channels and their role
• Content – how to drive engagement
• Community – brand community building
• Check – effectiveness measurement
5. Tools supporting marketing activities in social media (social media management, web listening, influencer discovery and assessment)
Type of course
Mode
Assessment criteria
Final presentation (max. 70 points)
Attendance and activity during the classes (max. 30 points)
The presence is verified by saving the list of participants on the Zoom platform at the selected time of the class. The activity of the participants consists in answers /comments via chat or verbal.
Bibliography
Main:
1. Bianchi, A. (2021). Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth. New York: Routledge
Additional:
1. Hollensen, S., Kotler, P., & Opresnik, O. M. (2020). Social Media Marketing: A Practitioner Guide. Columbia, SC: Opresnik Management Consulting
2. Miotk, A. (2013). Skuteczne social media: prowadź działania, osiągaj zamierzone efekty. Gliwice: Helion.
Additional information
Information on level of this course, year of study and semester when the course unit is delivered, types and amount of class hours - can be found in course structure diagrams of apropriate study programmes. This course is related to the following study programmes:
- Inter-faculty Studies in Bioinformatics and Systems Biology
- Bachelor's degree, first cycle programme, Computer Science
- Bachelor's degree, first cycle programme, Mathematics
- Master's degree, second cycle programme, Bioinformatics and Systems Biology
- Master's degree, second cycle programme, Computer Science
- Master's degree, second cycle programme, Mathematics
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: