Entrepreneurial competences for non-economists 2400-ZEWW736-OG

1. Basics of creating a business model: forms of conducting business, forms of business taxation, construction of the "value added chain" of the company, main assumptions about the business model
2. The basics of creating a company's development strategy: The process of building a strategy and its components, vision and mission of the organization, logic of strategy creation
3. External analysis (Porter five forces analysis)
4. Internal analysis (organizational audit)
5. SWOT analysis, Canvas model
6. Logic diagram of creating strategic goals, setting strategic goals, creating a management system and monitoring strategy implementation, BSC
7. Exercise creating development strategies
8. Basics of creating marketing strategy, negotiations
9. Basics of keeping financial and accounting records
10. Financial reporting (construction of financial statements), ability to analyse financial statements
11. Basics of creating a financial plan (material and financial schedule, revenue plan, including methods of determining the price)
12. Sources of financing business operations (financing with equity, raising funds by issuing shares, acquiring a strategic investor, financial, venture capital, crowdfunding, bond issue, obtaining a bank loan, leasing, factoring)
13. Exercise creating a financial plan
14. Management through innovation (model of the innovation process, form of innovation, source of innovation, UDI, Blue Ocean Strategy)
15. Summary of classes, pass

Type of course

general courses

Course coordinators

Marcin Dwórznik
Krzysztof Opolski

Learning outcomes

After completing the course the student has knowledge of the basics of running a company in Poland, has the skills to choose the business model of the company (including legal form) and programming its development (development strategy construction), also knows the financial basics of running your own business.
Knowledge:
After completing the course, the student knows the procedures for setting up and running his own business, he is able to discuss the legal forms of running businesses, he knows the basic principles of taxing business operations.
Skills:
After completing the course, the student can set up his own business, including choose the legal form, draw up the company's development strategy and financial plan (income and cost forecast).
Social competencies - basic:
After completing the course, the student understands the reliability of running a business, is aware of the effects of decisions, understands the need for continuous improvement, acquiring new knowledge and skills.

KW01, KW02, KW03, KU01, KU02, KU03, KK01, KK02, KK03

Assessment criteria

Learning outcomes are assessed on the basis of pass (60%) and team work results during the entire semester (40%)

Bibliography

M. Sierpińska, B. Niedbała, Controlling operacyjny w przedsiębiorstwie. Centra odpowiedzialności w teorii i praktyce, Wyd. Naukowe PWN, Warszawa 2003
P. Kotler, Marketing, Dom wydawniczy Rebis, Warszawa 2012,
Koźmiński A. K., Piotrowski W. (red.), Zarządzanie Teoria i praktyka, Wyd. Naukowe
PWN, Warszawa 2002
Obłój K., Strategia organizacji. W poszukiwaniu trwałej przewagi konkurencyjnej,
PWE, Warszawa 2001
Literatura uzupełniająca:
Drucker P. F. (przeł. Doroba A.), Zawód Menedżer, MT Biznes, Czarnów 1998
Griffin R. W. (przeł. Rusiński M.), Podstawy Zarządzania organizacjami,
Wyd. Naukowe PWN, Warszawa 2001
Rokita J., Zarządzanie przedsiębiorstwem, Stowarzyszenie Księgowych w Polsce – Zarząd Główny, Centralny Ośrodek Szkolenia Zawodowego, Warszawa 1997

Additional information

Information on level of this course, year of study and semester when the course unit is delivered, types and amount of class hours - can be found in course structure diagrams of apropriate study programmes. This course is related to the following study programmes:

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

Description of 2400-ZEWW736-OG in USOSweb