- Inter-faculty Studies in Bioinformatics and Systems Biology
- Bachelor's degree, first cycle programme, Computer Science
- Bachelor's degree, first cycle programme, Mathematics
- Master's degree, second cycle programme, Bioinformatics and Systems Biology
- Master's degree, second cycle programme, Computer Science
- Master's degree, second cycle programme, Mathematics
E-commerce in practice - Launching online sales 3302-ECOMP-OG
The course "E-commerce in practice - Launching online sales" guides you step by step through the steps of building and launching an e-business in the form of an e-shop or website.
Specific objectives are:
- to learn the details of how e-business works in two variants: indirect (classic with online sales) and direct (online only)
- discussion of the four key stages of starting e-commerce sales for physical goods, services and other products, including digital products (e-books etc.)
- practical analysis of selected examples of real e-businesses in terms of implementation of e-commerce sales, i.e. analysis of websites, web positioning, etc.
- practice basic implementation activities for selected types of e-commerce sales (e-businesses) according to the e-commerce sales implementation template (target group, product, sales system, complementary systems, paperwork, etc.)
The course programme includes:
1. Target group and product selection (market analysis), including strategic positioning of the business online and SEO optimization
2. Building an e-commerce system, including selection of the sales system (SaaS, open source) and key supplementary systems (delivery, payment, analytics, e-mail marketing, etc.)
3. Sales security measures (SSL certificate, rules and regulations, privacy policy, GDPR) in accordance with contemporary formal and legal requirements
4. Construction of a basic promotion system (Google search network, Google display network, Facebook service, others)
Type of course
Mode
Prerequisites (description)
Course coordinators
Learning outcomes
The course participants can:
- perform a market analysis and select a target group and product
- design strategic online business positioning, including SEO activities
- design an e-commerce system, including selection of a sales system and key supplementary systems
- take sales security measures (rules and regulations, privacy policy, consent mechanism compliant with GDPR)
- plan a basic promotion system
Assessment criteria
Verification of course knowledge will be based on:
- evaluation of the partial assignments available after selected course modules, including your own analysis of a selected e-business
- evaluation of the final project, i.e. a project of your own e-business created on the basis of the e-commerce sales implementation template
Bibliography
- Author's own materials
- Video materials available on academius.eu platform
- Course materials available on the academius.eu platform
- Websites of selected online businesses
Additional information
Information on level of this course, year of study and semester when the course unit is delivered, types and amount of class hours - can be found in course structure diagrams of apropriate study programmes. This course is related to the following study programmes:
- Inter-faculty Studies in Bioinformatics and Systems Biology
- Bachelor's degree, first cycle programme, Computer Science
- Bachelor's degree, first cycle programme, Mathematics
- Master's degree, second cycle programme, Bioinformatics and Systems Biology
- Master's degree, second cycle programme, Computer Science
- Master's degree, second cycle programme, Mathematics
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: