Business communication 2700-L-FAK-D-KOBI
Lecture topics
Basics of communication, means, role and functions of communication, informing, influencing, persuasion and its strategies, communication behaviour and interaction, verbal and non-verbal communication, communication codes, communication in small groups
Social values, mass messages, motivations for media use and social structure of audiences, exclusion, underlying theories, media impact and effects.
Personal branding, importance of body language, self-presentation tactics, personal and communication competences, communication patterns, principles of effective communication, effective listening techniques, barriers to message and reception, interaction
Political/social communication, public affairs, lobbying, political media, neuro-linguistic programming, opinion polls, public debates and speeches, mediatisation of politics, social campaigns
Propaganda and manipulation, language, media freedom, countering, post-truth, manipulation, psychological warfare, brainwashing, influencing, fake news, leaks, objectivity, content analysis,
Marketing communication, advertising and its importance in communication, branding and rebranding, design thinking, content marketing, storytelling, direct marketing, visual communication, social media and influencer marketing, corporate social responsibility
Business communication, relations and communication with the environment, media relations and change in the working model of journalists, internal communication, communication audit, e-PR, sponsoring, media monitoring, crisis management, employer branding, corporate identity
Cultural communication - symbolism, values, cultural norms and typologies, generational, technological and cultural change, cultural globalisation and intercultural communication, pop culture, multimedia, concepts of acculturation, deculturation, culture shock, xenophilia, assimilation
Classes in two languages: Polish and English, asynchronous on the Kampus platform
Prerequisites (description)
Learning outcomes
After completing the course Students/Students:
Knowledge
• know the basic issues and terms in business communication
• recognise and identify the most important problems and dilemmas in business
• recognise its various types and understand its various functions
• identify communication channels and possible strategies,
Skills
• identify and recognise the basic tools of business communication
• identify appropriate target groups for different types of communication and the appropriate ways to reach them
• give examples of how communication can be used to achieve goals more effectively
• skilfully use appropriate interpersonal communication techniques to help build relationships and image
Other competences
• use the knowledge and skills acquired to make appropriate use of the tools of business communication
• are able to diagnose problems related to business activities
• are able to distinguish critically between theory and practice
Assessment criteria
a written test in Polish or English on the material available on the Kampus platform
Bibliography
10 Skills for Effective Business Communication: Practical Strategies from the World's Greatest Leaders (2018), Jessica Higgins, Ben Way
Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience (2021)
Big Talk, Small Talk (and Everything in Between): Effective Communication Skills for All Parts of Your Life (2020), Shola Kaye
Business and Professional Communication: KEYS for Workplace Excellence (2018), Kelly M. Quintanilla, Shawn T. Wahl
Business Communication (2008), Locker / Kaczmarek
Business Communication by Sanjay Gupta (2021), Sanjay Gupta
Communication Skills for Business Professionals (2019), Celeste Lawson, Robert Gill, Angela Feekery
Communication: Skills and Strategies to Effectively Speak Your Mind, How to Enjoy Conversations & Build Assertiveness, Discover Amazing Strategies to Effectively Negotiate & Handle Conflicts (2019), Keith Coleman
Corporate Communication (2012), Paul Argenti
Dynamics of Mass Communication (2022), John Willis
Effective Communication at Work: Speaking and Writing Well in the Modern Workplace (2020), Vicki McLeod
Everyday Communication Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand (2022), Amanda Coleman
Intercultural Business Communication (2013) Lillian Chaney
Interpersonal Communication Book (2018), Joseph A. Devito
New media in the marketing communication of enterprises in the international market (2019), Bartosik-Purgat Małgorzata
Worlds Business Cultures and How to Unlock Them (2014), Barry Tomalin , Mike Nicks
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: