Strategy Creation In a Modern Enterprise 2600-MSEM3BSNF
The course will outline key analytical tools used in strategic analysis (PEST, stakeholder analysis, Porter's 5 forces, strategic groups, value chain, SWOT, portfolio analysis), and present the application of these tools in strategy-making.
Type of course
Mode
Prerequisites (description)
Learning outcomes
Students:
- understand the concept of 'strategy'
- are familiar with the analysis of the firm's environment
- are familiar with the analysis of the firm's value chain
- are familiar with the key elements of the strategy model
- know how to apply the analytical tools in strategy-making
Assessment criteria
Written exam (85%)
Participation (15%)
Bibliography
Obłój, K. (2014). Strategia Organizacji. PWE, Warszawa.
Cases (provided by the instructor): Honda, Coca-Cola, Morskie Oko, Starbucks, Ryanair, Audioteka, Jaworski, Agora.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: