Business Plan 2600-DSFRz3BIZ
The lecture is designed to: identify the practical role of a business plan to business management, application process to emphasize the value of the tools used in creating and implementing a business plan and an indication of students the principles of building a business plan and assessing its quality and usefulness.
1st Planning for enterprise
- The functions of planning - practical usefulness
- Types of plans according to different criteria
- Areas covered by the planning
- The links between sub plans
2nd The essence of the company Business Plan
- Business Plan as a tool for business management
- Special features of Business Plan: complexity, variability, flexibility
- Tasks and objectives of the business plan - similarities and differences with the "recurring" plan,
3rd Application of Business Plan
- Cases where the use of Business Plan in the business
- Centers initiating business planning
- Business Plan as a source of change and as a result of changes in the company
- Degree of compulsory Business Plan
4th The principles of constructing the Business Plan
- Procedures for construction – organization of planning work - the structure of task
- Author of Business Plan - the service involved in its creation
- Sources of information flow and principles of planning
5th Business Plan Layout
- Scheme model: structure, content modules, Business Plan
- Product, market, competition
- Organization, staffing, material resources
- Finance, efficiency
- The form and terms of cohesion Business Plan
6th Risk and uncertainty in business planning
- Determination
- Scenario Approach
- Parametric sensitivity analysis
7th Tools used in the process of creating a business plan
- Market analysis and competition
- Analysis of post market environment (technical, legal and other)
- Analysis of existing and planned resources: personnel, assets, capital
- Forecasting and programming changes
- Economic analysis and financial analysis
- The main method of assessing business ventures: feasibility, rate of return
- Ex ante evaluation of the depth of the changes in the company
8th Business Plan and the volume of business
- Business plan for small business - case study
- Business plan for a large company - case study
- The time horizon and scope of the business plan
9th Implementation of Business Plan
- Business plan assumptions association with the annual and multi-annual plan
- Centers of responsibility – implementers of Business Plan
- Monitoring the performance: the formal and economic criteria
- Revision of the Business Plan implementation and revision
10th Quality assessment Business plan
- Evaluation criteria: formal and substantive
- Business Plan evaluation methods
11th Conceptual design
- Business model
- Level of detail
- Tools to help build the Business Plan
- Business plan presentation
Type of course
Prerequisites (description)
Learning outcomes
Upon completion of course student:
- Knows the planning system in the enterprise
- Knows what features meet the business plan in the management
- Can identify the characteristics of Business Plan
- Knows the principles of construction and structure of a business plan
- Can evaluate the quality of business plan
- Have knowledge of using tools in marketing and finance
Assessment criteria
Single-choice test; credit - at least half correct answers
Bibliography
Praca zbiorowa p/red. J. Kowalczyka „Biznesplan” – Wyd. Nauk. Wydziału Zarządzania UW, Warszawa 2010
Z. Pawlak „Biznesplan. Zastosowania i Przykłady” – Poltext, Warszawa 2002
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: