- Inter-faculty Studies in Bioinformatics and Systems Biology
- Bachelor's degree, first cycle programme, Computer Science
- Bachelor's degree, first cycle programme, Mathematics
- Master's degree, second cycle programme, Bioinformatics and Systems Biology
- Master's degree, second cycle programme, Computer Science
- Master's degree, second cycle programme, Mathematics
Partnering in place marketing 2400-ZEWW877-OG
This subject addresses topics in the field of the practical application of marketing for people involved in projects for the creation and promotion of offers related to the local community (e.g., tourist products, cultural, sporting events, etc.). Nowadays the ability to create a place brand, to manage a territorial product and its promotion among selected target groups is considered an important area to support the development of places.
Katarzyna Orfin (University of Szczecin) in her article notes that “by means of promotion policy and its instruments it is possible to communicate (...) with the local community, present selected elements of identity, convey various socio-economic information to the environment, display assets and attractions, achievements, or intention". According to the author the tourist product of the region is a consequence and result of the territorial marketing. In other words, a tourist product is created when appropriate values are perceived in the region, and they are "dressed" in appropriate promotion. Proper implementation of this process requires general knowledge and the knowledge of the region's resources. The goal of the effort is to equip regional activists with the necessary marketing tools.
"Partnering in place marketing" - The aim of the module implementation is to equip participants with practical knowledge of methods of establishing and creating regional cooperation. The specific topics include:
1. creating network products
2. initiating and managing partnership relations
3. cooperation with public and private entities
4. relationship and loyalty marketing in place marketing
Type of course
Prerequisites (description)
Course coordinators
Learning outcomes
Knowledge: Students know what the partnership in the marketing of places is, what are its types and know the principles of good team cooperation for the joint implementation of promotional initiatives.
Skills: The student is able to initiate and manage partner relations in promotional projects involving local government units.
Competences: After completing the seminar, the student independently develop a work plan of the project team, considering the aspects of partnership and relationship marketing.
Assessment criteria
Points will be given for completing written assignments and participating in synchronous classes conducted via the Zoom application.
The condition for obtaining a credit for the course is:
- attendance and active participation in the synchronous classes
- sending 3 written assignments
Bibliography
Literature (and supplementary materials) a will be selected individually depending on the result of the competency test of the given group of participants.
Notes
Term 2023Z:
None |
Additional information
Information on level of this course, year of study and semester when the course unit is delivered, types and amount of class hours - can be found in course structure diagrams of apropriate study programmes. This course is related to the following study programmes:
- Inter-faculty Studies in Bioinformatics and Systems Biology
- Bachelor's degree, first cycle programme, Computer Science
- Bachelor's degree, first cycle programme, Mathematics
- Master's degree, second cycle programme, Bioinformatics and Systems Biology
- Master's degree, second cycle programme, Computer Science
- Master's degree, second cycle programme, Mathematics
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: