Analysis of visual discourse part 1 3502-JIS-7
The course is devoted to the analysis of visual communication in different genres: painting, photographs, visual advertising, graffiti, stickers, film, television, video art etc.
The course aims to make students aware of various conditions involved in the process of visual communication, to provide them with the tools for their own interpretations of iconic messages, and to show them a variety of research opportunities.
An important element of the course is group analysis of visual texts, which aim to decode and reconstruct various elements affecting the recipient. These analyzes will address, among others, issues related to reception and interpretation of diverse visual texts, encoding of meaning, relations between the verbal code and the visual code, creation and transformation of meanings.
Alongside the analysis will focus on texts from insitutionalized sources (television, advertising), as well the messages which transform and reinterpret the meaning of these texts such as memes, strickers or graffiti, as well as video art.
Theoretical texts discussed in class belong to different disciplines (sociology, theory of literature, rhetoric, media studies, film theory etc.); they are presented as tools of analysis and inspiration for further research. At the end of the course students will prepare their own analysis of the selected visual text(s) in the form of an essay.
Type of course
Learning outcomes
KNOWLEDGE
K_W04
Student has a structured, in-depth knowledge in the field of communication practices.
K_W07
The student knows advanced methods developed by linguistics, linguistic discourse analysis and social semiotics, allowing them to problematize, analyze and interpret phenomena in the fields of culture, interpersonal communication and social discourses.
SKILLS
K_U01
The student, using various sources, can search and select information about the language, communication and discursive aspects of social life, and to analyze them and (critically) assess them.
K_U05
The student can use the achievements of modern linguistics, in particular linguistic discourse analysis, for the purpose of critical analysis and interpretation of texts and discourses. S/he can identify the measures which build their meanings and social impact.
K2_U06
Students can analyse the complex relation between the medium and content, as well as the influence that they exert on each other.
K_U08
Student can critically analyze the language of public debates (eg. political or journalistic ones) in terms of persuasive and manipulative strategies there applied.
Assessment criteria
Written assignment – an essay on a selected topic related to visual discourse analysis e.g. an analysis of a media programme, debate etc.
Bibliography
1. Roland Barthes, „Retoryka obrazu”, w: Ut pictura poesis,
red. M. Skwara i S. Wysłouch, Gdańsk 2006, s. 139-158.
2. Teun van Dijk, „Badania nad dyskursem, w: Dyskurs jako
struktura i proces, red. T. V.Dijk, Warszawa 2001, s. 9-44.
3. Umberto Eco, Nieobecna struktura, B. Spojrzenie
nieciągłe (Semiologia komunikatów wzrokowych),
Warszawa 1996, s. 121-196.
4. Piotr Francuz, Rozumienie przekazu telewizyjnego, R. 2
Rozumienie przekazu audiowizualnego, Lublin 2002, s.
69-122.
5. Wiesław Godzic, Telewizja jako kultura, R. 3 Jak
telewizja znaczy – kim jest widz? Między hegemonią
centrum a pluralizmem odbioru, Kraków 1999, s. 39-61.
6. Naomi Klein, No logo, R. 12. Prowokacje kulturowe,
Izabelin 2004, s. 297-328.
7. Jan Kordys, Mózg i znaki, R. 4. Kapłan i filozof,
Warszawa 1991, s. 124-150.
8. Ryszard W. Kluszczyński, „Historia i estetyka sztuki
wideo. Zagadnienia wstępne”, w: W świecie mediów, red.
E. Nurczyńska-Fidelska, Kraków 2001, s. 47-68.
9. Aleksandra Niżyńska, Street art jako alternatywna forma
debaty publicznej w przestrzeni miejskiej, Warszawa
2011, R. 3 Sztuka ulicy, s. 67-90.
10. Calvin Pryluck, Źródła znaczenia w filmie i w telewizji,
R. 3 Obraz, Warszawa 1988, s. 55-89.
11. Ellen Seiter, „Semiotyka, strukturalizm a telewizja”, w:
Teledyskursy. Telewizja w badaniach współczesnych, red.
R. Allen, Kilece 1998, s. 35-65.
12. Leo Spitzer, „Amerykańska reklama jako sztuka
popularna”, w: Język a społeczeństwo, red. M. Głowiński,
Warszawa 1980, s. 338-382.
13. Piotr Sztompka, Socjologia wizualna. Fotografia jako
metoda badawcza, Warszawa 2005, R. 2, R.3 i R. 5 (s.
24-46, 75-95).
14. Seweryna Wysłouch, Literatura a sztuki wizualne, R. V, VI i VII, Warszawa 1994, s. 78-156.
Additional information
Information on level of this course, year of study and semester when the course unit is delivered, types and amount of class hours - can be found in course structure diagrams of apropriate study programmes. This course is related to the following study programmes:
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: