(in Polish) Badania efektywności działań PR 2700-BE-SPKK

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Babbie E., „Podstawy badań społecznych”, Wydawnictwo Naukowe PWN, Warszawa 2008
Bartholomew D., „Metricsman: It Doesn't Count Unless You Can Count It”, Business Expert Press, 2016
Lovett, J., „Sekrety pomiarów w mediach społecznościowych”, Onepress, Katowice 2011
Michaelson, D., Stacks D.W., “A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation”, Business Expert Press, 2017
Miotk, A., “Badania w public relations”, Difin, Warszawa 2012,
Miotk, A., “Skuteczne social media”, Helion, Katowice 2013
Tworzydło D., Olędzki J., “Public relations. Znaczenie społeczne i kierunki rozwoju”, PWN, Warszawa 2015
Watson T., Noble P., „Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation”, Kogan Page Publishers, London and Philadelphia, 2014
Stacks D. W., “Primer of public relations research”, The Guildford Press, New York-London 2016

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

• Description of 2700-BE-SPKK in USOSweb