Advertising Photography 2101-L-W5FORE-FPRW
The purpose of exercises is to teach work in a professional photo studio.
Shooting large format analog cameras and digital art equipment.
Shooting in advertising studio, among others on the panoramic background. Use of the photographic studio lamps.
Learning manual measuring devices – flesh meters .
Teamwork skills in implementing and arranging the shooting.
Student workload:
Classes = 60 hours / semester
Preparation to work in the studio 15 hours / semester
Type of course
Learning outcomes
After completing the course student:
KNOWLEDGE
• is able to use appropriate photographic equipment depending on the pictures specifics.
• knows how to select the appropriate footage.
• knows the rules for the selection of colorful backgrounds for advertised product.
SKILLS
student acquires the equipment skills, knows abput studio lighting.
is capable of shooting with professional digital cameras.
knows how to handle analog camera and large format cameras.
Is capable of using measuring devices to choose appropriate parameters, photosensitive materials and exposure of digital matrices.
is able to properly compose and light the advertising photos.
knows how to take pictures on the table and the background and in widescreen studio.
Assessment criteria
Presence and portfolio
Practical placement
Lack of
Bibliography
Busselle M. Fotografia barwna, kompozycja i harmonia, WAiF, Warszawa,2002
Freeman M. Fotografia studyjna, WNT, Warszawa, 1993
Marchesi J. Techniki oświetlenia w fotografii, WAF, Warszawa 1993
Marchesi J. Profesjonalna technika świetlna, Wydawnictwo Milso Sp. z o. o. Warszawa, 1998