Art and Techniques of Publishing 2101-L-W3TISE-PRMM
The beauty of the composition:
typography, graphics and writings;
-rules violations, the construction site;
-rules of graphic composition (choice of typeface, type size, line spacing, width and type of composition);
-readability;
-rules for creating file formats;
-micro-and macro-typographic readability;
-selection of paper (weight and color).
-preparation of non-periodical publications:,
- Internal and external papers (leaflet, brochure, newsletter, directory, reports, inserts, annual reports).
Printing techniques: printing flat, convex, concave, other techniques, digital printing. A tour in the printing houses.
Type of course
Learning outcomes
knowledge
• Student knows the history of print and know what are the publishing techniques
• knows the process of creating different forms of publishing
• knows what are the consequences of poorly prepared editorial material
• knows the basic rules governing the typography
skills
• student knows how to distinguish the work of well-made work from amateur editing
• is able to use design principles in the preparation of a layout
• knows how to adapt the project to the relevant publishing printing techniques
• is able to manipulate the image, color and wording in the proposed work
other competences:
• understands the concept, " our designed form must be consistent with the content for which it was created"
• understands the importance of aesthetics editorial
Assessment criteria
Active participation in classes. Attendance . Written task.
Practical placement
Lack of
Bibliography
D.Bernstein: "Reklama otwartej przestrzeni" PWN, Warszawa 2005;
K.Tyczkowski: "Lettera Magica", Łódź 2005;
G. Ambrose, P. Harris: "Twórcze projektowanie" Warszawa PWN;
T. Harrower: "Podręcznik projektanta gazet" Warszawa 2006;
R. Bringhurst: "Elementarz stylu typografii", Kraków 2007;
W.Pastuszak: "Barwa w grafice komputerowej" PWN 2000