Graphic Design 2101-L-D5PRGR-FPRW
Psychophysiology of eye perception, shapes and colors. The current projects include media perception (importance of sequence information). The emphasis on message originality (market competition).
Skillfully combining artwork with 'violations' of the text.
Design tasks:
logo of any company or product, design your own exlibris etc.
The systematic transmission through photography and graphic information characters - visual social and political ideas (design tasks: preliminary design campaigns for major ideas such as: tolerance, community interests, security
Type of course
Learning outcomes
KNOWLEDGE
1. The use of photography in the contemporary design of the ads.
2. Directions of digital photography development.
3. Identification with the hero.
4. Tasks and trends in contemporary visual advertising market.
SKILLS
1. Using computer graphics applications.
2. Design of photo-graphic advertising materials.
3. Preparation of photographic material for advertising needs.
OTHER COMPETENCES
1. The creative use of knowledge in the process of graphic design.
2. Creative approach to the advertising agency market.
Assessment criteria
Taking into account the personal attributes (creativity, imagination and artistic spatial) assessment of prepared projects. Attempt to objectify this assessment with the participation of the entire group classrooms.
Practical placement
Lack of
Bibliography
Design & Layout. Sztuka Projektowania - David Dabner (Wyd. G + J Gruner & Jahr - 2004).
Design i grafika dzisiaj - Quentin Newark (Wyd. ABE Dom Wydawniczy - 2006).