Intellectual Property and Entrepreneurship 1100-4IPE
The course will include an essential introduction supported with multimedia presentations: slide show, films, and discussion. An integral
part of the course will be workshops carried out in project groups, e.g., techniques of creative thinking , business presentation,
negotiations, rapid prototyping. Course will also include meetings with stakeholders of innovative entrepreneurship: representatives of
technology transfer centers, entrepreneurs and participation in innovative society events e.g. Boomerang .
Development of skills :
- Communication, negotiation and teamwork in group with diverse knowledge and personalities
- Creative thinking through the use of techniques of design thinking, brainstorming, rapid prototyping
- Searches for a potential customer for innovative productrs/services and a quick verification of the prototype with the target group
- Identification and assessment of the target market for innovation,
- Development of the business presentations,
- Ability of material selection for presentation and its critical analysis based on the literature and available databases.
Students will learn:
- Introduction to the Law on Copyright
- Agreement of the presentation method of and the means of expression to the type of presentation
- "Golden rules" of effective presentation, communication and discussion
- Design thinking
- Rapid prototyping
- Market assessment
- Business presentation for the investor
- Product/service assessment at various stages of project work.
- SWOT analysis
- Definitions of entrepreneurs and enterprises, spin-off/spin-out enterprises
- Innovative entrepreneurship and competitive advantage,
- Product life cycles
- Financing stages of innovation / spin-off companies
- The university as an support unit for new companies, professional incubators, academic incubators and technology parks, technology
transfer network
Prerequisites (description)
Course coordinators
Learning outcomes
Learning the bases of innovative entrepreneurship and intellectual property protection. Ability to work in a group, the effective use of
modern techniques for search of innovative solutions.
Assessment criteria
Student can choose activity and semester project or test or knowledge
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: