BA Seminar: American Media and Society 4219-ZS001
This seminar is devoted to media research both in historical perspective as well as their current shape and further ways of development. We are going to look as the media as commercial institutions as well as these which perceive their role as social mission and are not predominantly focused on profits. We are going to analyze various media texts applying different media theories and methodological approaches. Advertising will aslo be the subject of our studeis. Looking for stereotypes as well as their breaking in advertising in reference to various groups in society will be researched.
Type of course
obligatory courses
Mode
Prerequisites (description)
Course coordinators
Learning outcomes
Completing the seminar, a student:
KNOWLEDGE
- will know basic methodology and terminilogy in media studies
- will identify and use proper resources
- will know and obey the rules of academic honesty and integrity
SKILLS
- will communicate in English on media topics applying proper terminology
- will be able to gather information from various sources, select and interpet it and draw conclusions and formulate opinions
- will be able to write a longer academic work in English
- will be able to deepen one's knowledge about the US on one's own
SOCIAL COMPETENCES
- will be able to work in pairs and groups
Assessment criteria
The requirement to pass the seminar is to write a BA paper of at least 25 pages (7500 words) along the rules of academic honesty and integrity. Yet, this is not only the final product but also the process which are going to be evaluated. Students will have to present consecutive stages of their research (according a detailed, dated syllabus) such as corrected outline (at this stage they ended their Proseminar), first draft, final draft, complete work. Students have to prove that they can prepare and write a logical, well argued paper. Without close cooperation with the supervisor throughout the semester, the complete, finished work will not be accepted at its end.
Bibliography
StoJane kes, How to Do Media and Cultural Studies. London, Thousand Oaks, New Delhi: Sage, 2003.
Roger D. Wimmer. Mass Media Research: An Introduction. Bellmont, CA: Thomson Wadsworth, 2006.
Wayne C. Booth, et al. The Craft of Research. 2nd ed. Chicago: The University of Chicago Press, 2003.
Umberto Eco. Jak napisac prace dyplomowa: Poradnik dla humanistów. Warszawa: Wydawnictwa Uniwersytetu Warszawskiego, 2007.
Radoslaw Zenderowski. Praca magisterska, licencjat: przewodnik po metodologii pisania i obrony pracy dyplomowej. Warszawa: CedeWu, nd.
The Chicago Manual of Style. 15th ed. Chicago: The University of Chicago Press, 2003.
Werner J. Severin and James W. Tankard, Jr. Communication Theories: Origins, Methods, and Uses in the Mass Media. 5th ed. New York: Longman, 2001.
Michael Emery, Edwin Emery, and Nancy L. Roberts. The Press and America: An Interpretive History of the Mass Media. 9th ed. Boston: Allyn and Bacon, 2000.
Jean Folkerts, and Dwight L. Teeter Jr. Voices of a Nation: A History of Mass Media in the United States. 3rd ed. Boston: Allyn and Bacon, 1998.
Wm. David Sloan, and James D. Startt. The Media in America: A History. 3rd ed. Northport, AL: Vision Press, 1996.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: