Audiovisual Culture and Media in the United States 4219-AW010-AM
THEORY
What is (Audio)visual Culture
Reading: Gillian Rose “Researching Visual Materials”
Visual Literacy: Medium and Composition
Reading: Gillian Rose “Compositional Analysis”
Never-ending Story: Remediations and Adaptations
Reading: Jay Bolter and Richard Grusin Remediation (excerpts)
Casuals and Fans: Media Audiences
Reading: Henry Jenkins “Interactive Audiences”
How We Became Digital: The Rise of Digital Culture
Reading: Lev Manovich “Database”
MAJOR MEDIA
Photography
Reading: Steven Edwards “Photography: The Apparatus and Its Image,” Joanna Cohan Scherer “Historical Photographs of North American Indians”
Advertisements and Commercials
Reading: Gillian Rose “Semiology”
Television
Reading: Jason Mittell Complex TV (excerpts)
Video Games
Reading: Scott Rettberg “Corporate Ideology in World of Warcraft”
Music Video
Reading: Carol Vernallis “Experiencing Music Video. Aesthetics and Cultural Context”
MINOR MEDIA
Short Forms & YouTube
Reading: Barbara Klinger “Beyond the Multiplex: Cinema, New Technologies, and the Home”
Film and Television Title Sequences
Reading: Annette Davison “Title Sequences for Contemporary Television Serials”
Selfies and Instagram
Reading: Rachel Syme “Selfie”
Visualizations, Infographics, and Memes
Reading: Limor Shifman Memes in Digital Culture (excerpts)
Transmedia and Paratexts
Reading: Jonathan Gray Show Sold Separately (excerpts)
Type of course
Course coordinators
Learning outcomes
Upon completing this course a student:
1. KNOWLEDGE
• has a knowledge of contemporary audiovisual culture in USA
• distinguishes a range of media and forms of American audiovisual culture, including the latest developments
• is aware of differences between various audiovisual media and analytical methods used in their analyses
2. SKILLS
• is able to use critical tools
• is able to formulate critical arguments about American audiovisual culture
• is able to use theoretical knowledge in analyses of individual manifestations of contemporary audiovisual culture in the USA
3. SOCIAL COMPETENCES
• is aware of cultural differences between the U.S. and Europe
• is open to new phenomena and ideas in audiovisual culture in the U.S.
• understands and appreciates the role of audiovisuality in the United States as well as the transformations of the culture under the influence of digital technologies
Assessment criteria
Written exam - test and quiz questions combined with short open responses.
Grading:
90%-100% - 5
85-89% - 4+
80-84% - 4
70-79% - 3+
60-69% - 3
Practical placement
N/A
Bibliography
See above.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: