Multimedia and online communication 3302-2KMO1-Z
The aim of the course is to familiarise first-year students with the principles of online communication in a business context. Students acquire specific knowledge of the principles of multi-channel communication and learn about the instruments used in everyday work in companies and corporations. An important element of the classes is in-depth education in the field of multimedia and business communication. Classes are based on the analysis of specific cases from the corporate world (case study). Classes are conducted in Polish and German.
The course focuses on:
- key concepts for business communication
- diagram of basic marketing and promotional activities
- basic 4P marketing-mix
- classic market segmentation table
- the customer's basic profile and USP profile
- copywriting, i.e. creating marketing texts
- technology in multimedia communication (WordPress)
Mode
Prerequisites (description)
Course coordinators
Learning outcomes
The student is familiarised with the principles of online communication in a business context. The student has acquired concrete knowledge concerning the principles of multi-channel communication and has become familiar with the instruments used in everyday work in companies and corporations.
Assessment criteria
Attendance and active participation in classes is a prerequisite for passing the semester. The credit includes the skills resulting from the specificity of the course, in particular the performance of the final project for a grade.
Bibliography
- Original materials
- Selected company and corporate materials
- Selected case studies
- Selected texts from academic textbooks
- Selected press articles
- Selected radio programs
- Selected television programs
- Selected Internet portals
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: