Music in social communication (module 6) 3106-2MUZKOM-KON
The problems of musical communication (e.g. communication - definition, the models of communication); emotion, meaning and music, the usage of music in marketing communication (audiomarketing - music in sales place, the role of music in advertisements); musical preference; music and wellbeing etc.
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Term 2023Z:
The problems of musical communication (e.g. communication - definition, the models of communication); emotion, meaning and music, the usage of music in marketing communication (audiomarketing - music in sales place, the role of music in advertisements); musical preference; music and wellbeing etc. |
Term 2024Z:
The problems of musical communication (e.g. communication - definition, the models of communication); emotion, meaning and music, the usage of music in marketing communication (audiomarketing - music in sales place, the role of music in advertisements); musical preference; music and wellbeing etc. |
Prerequisites (description)
Course coordinators
Type of course
Mode
Learning outcomes
The understanding of the role of music in social communication in the perspective of social psychology of music, psychology of music and mass communication research.
Assessment criteria
active participation; paper
Bibliography
Doliński Dariusz, Psychologiczne mechanizmy reklamy, Gdańsk (Gdańskie Wydawnictwo Psychologiczne) 2005
Danuta Gwizdalanka, Muzyka i polityka, Kraków (PWM) 1999
Dorothy Miell, Raymond MacDonald, David. J. Hargreaves (red.), Musical Communication, Oxford (Oxford University Press) 2005
Meyer Leonard: Emocje i znaczenie w muzyce, Kraków 1974
Adrian North, David J. Hargreaves, The social and applied psychology of music. Oxford (Oxford University Press) 2008
Maciej Mrozowski, Media masowe – władza, rozrywka, biznes, Warszawa 2001
Bogna Pilarczyk, Mruk Henryk (red.), Kompendium wiedzy marketingu, Warszawa (PWN) 2006
selected articles
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Term 2023Z:
None |
Term 2024Z:
None |
Notes
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Term 2023Z:
None |
Term 2024Z:
None |
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: