Psychology of media business 2700-M-LM-Z4PBME

The aim of the course is to provide students with the possibility of using knowledge in the field of psychology in the analysis, design and implementation of business activities of media enterprises. Classes are based on the foundation of theoretical knowledge necessary in the later - practical use of it. Examples of the use of theory in practice allow to depict the essence of psychology in media activities. The course discusses individual determinants of the individual's behavior, the social mechanisms of individual behavior - the group's influence on individuals and individuals per group, and the mechanisms of business operations in the context of consumer decisions and the shaping of relationships in the company.
The essence of the course is the skillful use of psychological knowledge in media activities.
Inability to improve positive grades.

Type of course

obligatory courses

Prerequisites (description)

The course aims to introduce the student to the world of psychology and through theoretical considerations prove the essence of these mechanisms in everyday life and in creating an effective media message.

Course coordinators

Agata Opolska-Bielańska

Learning outcomes

After completing the course, students:
can properly apply knowledge and psychological mechanisms in media business activities
KNOWLEDGE:
has extended knowledge of psychology in particular in the field of socio-media activities
- knows selected methods and techniques allowing to construct and describe business structures
SKILLS:
can analyze the interpretation of psychosocial phenomena and use them in the media
OTHER COMPETENCES:
can independently apply psychological knowledge in media business activities.

Assessment criteria

-presence
- activity
- carrying out projects during classes

Bibliography

Aronson T., Psychologia społeczna, Warszawa 1998.
Cialdini R. B., Wywieranie wpływu na ludzi, Gdańsk 1994.
Falkowski A., Tyszka T., Psychologia zachowań konsumenckich, Gdańskie Wydawnictwo Psychologiczne, Gdańsk 2009.
Ogonowska A., Ptaszek G., Współczesna psychologia mediów. Nowe problemy i perspektywy badawcze, Impuls, Kraków 2017
Wojciszke B., Człowiek wśród ludzi. Zarys psychologii społecznej, Wydawnictwo Naukowe SCHOLAR, Warszawa 2008.
Zimbardo P. G., Psychologia i życie, Warszawa 1999.
Psychologia, Podręcznik akademicki, red. naukowy J. Strelau, Gdańsk 2000.

Additional information

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

Description of 2700-M-LM-Z4PBME in USOSweb