Media Economics 2700-M-DM-Z1EKME
The lecture introduces listeners to the problems of the economic aspects of the mass communication functioning and media companies management, the formation of market structures, the media and their impact on business. An important aspect is to reflect changes taking place in the world of technology, communication and general developmental processes such as globalization, fragmentation of demand, the concentration of capital.
Type of course
Course coordinators
Learning outcomes
Knowledge:
Basic knowledge of the scope of economic determinants of media activity, the development of modern forms of communication, understanding of the nature of the media as the economic goods, market competition, the formulation of strategies, the importance of creativity, the impact of advertising and new technologies on the functioning of communication systems.
Skills:
A deeper understanding of internal and external (competitive) conditions of the media business. The formation of a basis for work in the media, as in projects of economic, commercial, primarily in managerial positions at various levels. Students can also create a greater understanding of their own media projects.
Competences:
Students know the basis for professional development in media at different levels of management and organization of businesses and media ventures, initially as assistants, market analysts (competition, new products), gain competence in analyzing marketing data and indicators of market research.
Assessment criteria
The written examination
Practical placement
Lack of
Bibliography
The lecture is largely based on the books and publications of the lecturer. Also includes the wide range of the foreign literature, including recent publications and books .
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: