Ethical aspects in PR 2700-M-DM-D4ASET-PRM
The item includes the following items:
• Analysis of public relations task spheres with particular emphasis on lobbying, sponsorship, relations with local communities, crisis management and the media.
• Moral implications resulting from the essence of PR (information, image, shape and opinion-forming versus truth, confidentiality, freedom, human dignity).
• Basic principles of ethics in public relations. The concept of ethical standards.
• PR industry and ethics. The Public Relations Ethics Council and its influence on establishing and enforcing ethical standards in Polish public relations. The Seven Deadly Sins of Polish PR.
• Codes of ethics and their creation. Organizational codes of conduct. The Code of Ethics of the Polish Public Relations Association and the Code of Good Practices of the Association of Public Relations Companies. International codes.
• Ethical standards and the practice of discredit.
• Legal standards and ethical standards in PR activities - mutual relations.
• Ethics in journalism. Media relations. Ethical aspects of information materials construction.
• Ethical programs in companies. The problem of fair competition. Institutions upholding ethical standards
professional.
• Analysis of legal issues related to the profession of a public relations specialist
• Analysis of cases of violations of legal provisions in marketing communication
• catalog of appropriate practices from the legal point of view
Student workload:
Seminar = 30 hours (15 hours per a lecturer)
Self-preparation for classes
½ hours week = 15 hours
Preparation for projects = 15 hours
Total = 60 hours
Type of course
Mode
Classroom
Remote learning
Prerequisites (description)
Course coordinators
Learning outcomes
KNOWLEDGE
1. knows the Code of Ethics of the Polish Public Relations Association
2. knows the Code of Good Practice of the Polish Social Fund
3. knows the Main Sins of Polish PR - a document of the PR Ethics Council
4. knows the decisions and opinions of the PR Ethics Council
5. knows the legal regulations applicable in marketing communication
SKILLS
1. knows how to distinguish the provisions of individual codes
2. is able to analyze the problem in terms of its compliance with the provisions of codes of ethics
3. knows how to assess a situation in the context of its ethicality
4. knows how to assess a situation in the context of its compliance with the law
5. knows how to distinguish individual legal provisions regarding marketing communication
6. can apply in practice the legal and ethical assumptions of the profession of a public relations specialist
OTHER COMPETENCES
1.understands the responsibility of a PR person in connection with their profession, in the context of the provisions of the above-mentioned codes,
2. understands the importance of ethics in the profession of a public relations specialist
3. has the competence to assess the compliance of the activities carried out with applicable law
4. has the ability to evaluate in terms of the legitimacy and ethics of actions and behaviors
Assessment criteria
Combined practical and theoretical exam in the form of preparation of commissioned in-depth analyzes of ethical violations and assigned tasks.
Practical placement
Does not apply
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: