Theory of mass communication 2700-M-DM-D3TKMA-DZI
1. Online introductory classes on the Zoom platform
The birth of mass media, the most important concepts and models
2. Theories of media and theories concerning their dependence with society
3. Culture, norms and new media
4. Media products - main principles, mass media management, globalization
5. Organization and culture of media
6. Content and genres of mass media
7. Media audience and their experiences
8. The influence of the media, political communication
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Term 2023Z:
The lectures start with a verification of mass communication as a term and its confrontation with mass self communication by Castells and masspersonal communication as concepts that allow for an analysis of relations between interpersonal and mass communication. A revision of mass communication models - as transmission, Gerbner's model, ritual and network - will allow for decisions of its functionality in Internet era. Also the very notion of mass media will be discussed, in line with Chadwick's hybridisation approach and in order to answer the question if Internet is a mass media? Much attention will be focused on the concept of a mass and its relevance for the understanding of mass and popular culture. This will lead to the idea of commercialization and tabloidization of media, illustrated by Murdochization. Foxization and Springerization. The question about the responsibility of mass media for development of populizm will be asked. This issue will lead to discussion, how theory of mass communication deals with media - politics relations? The power of mass communication wil be analyzed. The lectures cover also widely discusses topics such as changing roles of senders and receivers in mass communication and the new understanding of mass audiences (I. Volkmer). Eventually, the last lectures will concentrate on globalization of media and communication. |
Term 2024Z:
The lectures start with a verification of mass communication as a term and its confrontation with mass self communication by Castells and masspersonal communication as concepts that allow for an analysis of relations between interpersonal and mass communication. A revision of mass communication models - as transmission, Gerbner's model, ritual and network - will allow for decisions of its functionality in Internet era. Also the very notion of mass media will be discussed, in line with Chadwick's hybridisation approach and in order to answer the question if Internet is a mass media? Much attention will be focused on the concept of a mass and its relevance for the understanding of mass and popular culture. This will lead to the idea of commercialization and tabloidization of media, illustrated by Murdochization. Foxization and Springerization. The question about the responsibility of mass media for development of populizm will be asked. This issue will lead to discussion, how theory of mass communication deals with media - politics relations? The power of mass communication wil be analyzed. The lectures cover also widely discusses topics such as changing roles of senders and receivers in mass communication and the new understanding of mass audiences (I. Volkmer). Eventually, the last lectures will concentrate on globalization of media and communication. |
Type of course
Course coordinators
Mode
Learning outcomes
After completing the course, students:
KNOWLEDGE:
Have knowledge about media and mass communication.
Have the knowledge about the forms, methods and effects of mass communication.
Have the knowledge about changes related to development of massself communication.
SKILLS:
Can identify, analyze and manage communication at the interpersonal, group, institutional and mass levels.
Can analyze and link facts, issues and approaches.
Can recognize and analyze issues of political, social, economic and cultural nature.
OTHER COMPETENCES:
Students are conscious of the consequences of media performance.
Assessment criteria
an exam in the form of a single-choice test
Practical placement
lack-of
Bibliography
Denis McQuail Teoria komunikowania masowego (Warszawa 2007).
Maciej Mrozowski Media masowe. Wiedza, rozrywka i biznes (Warszawa 2001).
Em Griffin Podstawy Komunikacji społecznej (Sopot, 2003).
M.Lister, J.Dovey, S.Giddings, I.Grant, K.Kelly Nowe media. Wprowadzenie).
John Fiske Wprowadzenie do badań nad komunikowaniem Wrocław, 1999).
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Term 2023Z:
Castells, M., Władza komunikacji. Wyd. PWN, Warszawa 2013. |
Term 2024Z:
Castells, M., Władza komunikacji. Wyd. PWN, Warszawa 2013. |
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: