Rhetoric of non-literary texts 2700-M-API-D1RTU
The course aims to familiarize students with key issues of linguistic message construction addressed to diverse groups of recipients. Students will learn the basics of rhetoric and adaptation of communication styles to social, cultural, and technological contexts.
Themes discussed during the course:
1. Classification of non-literary texts.
2. Basics of rhetoric.
3. Creative writing.
4. Rhetoric of text.
5. Visual rhetoric.
Type of course
Mode
Course coordinators
Learning outcomes
KNOWLEDGE:
1. Student knows and understands the terminology of rhetoric.
2. Student has in-depth knowledge of the culture of the Polish language, stylistics, linguistics, and communication on the Internet.
3. Student knows the genre features of media and non-literary texts.
4. Student knows and understands the basic issues of social influence theory, persuasion, agitation, manipulation.
5. Student knows and understands the interrelationship of communication sciences with the broader context of humanities and social sciences, enabling an interdisciplinary approach in research: rhetorical methods of interpreting the strategies of creating persuasive messages.
6. Student(s) is aware of the persuasive nature of signs in art.
SKILLS:
1. Student is able to use knowledge of rhetorical theory and apply it to the analysis of cultural and applied texts.
2. Student is able to analyze and interpret persuasive messages in the media space, in the field of art and social communication and formulate critical judgments.
3. Student is able to creatively participate in contemporary culture, being aware of the changing forms of communication.
COMPETENCES:
1. Student is aware of his/her ability to work with selected genres of texts.
2. Student knows where to look for information to improve his/her editorial skills and deepen his/her theoretical knowledge.
Assessment criteria
Preparation for classes (readings), active participation in discussion as well as tasks assigned during classes (60%); individual work (40%).
Practical placement
none
Bibliography
Wybrane fragmenty z:
Ambrose, G., Harris, P. (2007). Twórcze projektowanie. Warszawa: Wydaw. Naukowe PWN.
Barłowska, M., Budzńska-Daca, A., Wilczek, P. (2009). Retoryka. Warszawa: Wydaw. Naukowe PWN.
Barry, P. (2010). Pomysł w reklamie. Idee, strategie i kampanie. Warszawa: Wydawnictwo Naukowe PWN.
Bergström, B. (2009). Komunikacja wizualna. Warszawa: Wydaw. Naukowe PWN.
Bogołębska, B., Worsowicz, M. (2016). Retoryka i jej zastosowania : podręcznik dla studentów dziennikarstwa i innych kierunków humanistycznych. Łódź: Wydaw. UŁ.
Foss, S. (2009). Rhetorical criticism. Exploration and Practice. Long Grove: Waveland Press.
Kuypers, J. (ed.) (2016). Rhetorical criticism. Perspectives in action. Lanham [etc.]: Rowman & Littlefield Publishers [Kindle ed.].
Nastri, J., Peña, J., Hancock, J.T. (2006). The Construction of Away Messages: a Speech Act Analysis. Journal of Computer-Mediated Communication, 11(4), 1025–1045. https://doi.org/10.1111/j.1083-6101.2006.00306.x
Sieja-Skrzypulec, H. (2018). Twórcze pisanie na gruncie polskim. Tradycje normatywne a wyzwania współczesności. Toruń: Wydawnictwo Adam Marszałek.
Szczepaniak, E. (2019). Sztuka projektowania tekstów. Jak tworzyć treści, które podbiją Internet. Gliwice: Wyd. HELION.
Trojanowski, M. (2019). Prezentacje i wystąpienia w biznesie. Istota, uwarunkowanie, badania. Warszawa: Wydaw. Naukowe PWN.
Wilcz-Grzędzińska, E., Wróblewski, T. (2011). Pisać skutecznie. Strategie dla każdego autora. Wrocław: Zakład Narodowy im. Ossolińskich.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: