Publishing Economics 2700-L-PW-Z4EWKP
Topics of the course include: defining publishing niche markets; publishing company; e-books; e-press; managing the various stages of publishing production; author and reader markets; commissioning titles and budgeting policy; product development, production and design; digital technologies in publishing management and production; marketing and sales, market research, marketing plan, public relations; sales channels; market characteristics of selected publishing sectors.
Type of course
Mode
Course coordinators
Learning outcomes
Graduates know and understand:
the most important economic issues and concepts of publishing market, management issues in publishing sector; changes in communication technology and general development processes such as globalization, fragmentation of demand, concentration of capital; the importance of creativity, the impact of advertising and new technologies on the functioning of communication systems (K_W02, K_W04,K_W06, K_W07)
Graduates know how companies of the book and press sector operate; they are able to analyze marketing data and market research indicators; they know the specificity of work in publishing houses and the conditions of creating their own publishing ventures (K_U01, K_U03, K_U07, K_U08, K_K09)
The graduate is ready to develop professionally at different levels of managing and organizing a publishing company or venture and conduct publishing activities (K_K01, K_K03)
Assessment criteria
Seminar method, project method
Attendance in class, participating in discussions. Project
Practical placement
none
Bibliography
Giles Clark, Angus Phillips, Inside Book Publishing, Routledge 2020.
John B. Thompson, Book Wars. The Digital Revolution in Publishing, Polity Press 2021.
Rynek książki w Polsce, Biblioteka Analiz 2016, t.1-4
Ruch wydawniczy w liczbach, Biblioterka Narodowa (aktualne raporty)
T. Woll, D. Raccah, Publishing for Profit: Successful Bottom-Line Management for Book Publishers, 2014
J.B. Thompson, Merchants-of-Culture-The-Publishing-Business-in-the-Twenty-First-Century, Plume 2012.
R. Towse, A Textbook of Cultural Economics, Cambridge University Press 2010
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: