Process projecting in marketing 2700-L-LM-D5PPMA-LMM

Lectures topics are as follows:
1. Process in marketing, marketing in process
2. Marketing process identification
3. Marketing process improving
4. Marketing process projecting
5. Marketing process effectiveness methods
6. Marketing process management
7. Socio - cultural aspects of marketing process

Type of course

obligatory courses

Prerequisites (description)

(in Polish) Wymagania „na wejściu” do przedmiotu; powinny to być takie umiejętności studenta, jak m.in.: • Umiejętność analizowania zjawisk zachodzących w organizacji • Zdolność holistycznego postrzegania otaczającej nas rzeczywistości ekonomiczno-gospodarczej • Wykorzystanie wiedzy zdobytej w ramach przedmiotów „Zarządzanie”

Course coordinators

Andrzej Świątecki

Learning outcomes

After completing the course, students:
KNOWLEDGE:
• Has ability to evaluate process character of marketing
• Recognize different types of marketing process

SKILLS:
• Projects basic marketing process
• Upgrade the standards of marketing process
• Measures effectivity of marketing process

OTHER COMPETENCES:
• Becomes a valuable community member in the field of socio-cultural processes

Assessment criteria

Student’s appreciations will be evaluated on written test result basis and in-course personal activity

Practical placement

Lack-of

Bibliography

• Grajewski P., Organizacja procesowa, PWE Warszawa 2007
• McDonald M., Plany marketingowe, Wolters Kluwer, Warszawa 2013
• Skrzypek E., Zarządzanie procesami w przedsiębiorstwie, Wolters Kluwer, Warszawa 2010

Additional information

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

Description of 2700-L-LM-D5PPMA-LMM in USOSweb