Laboratory of Public Relations - part one 2700-L-DM-Z5LABO-PRM
Invited professionals, based on years of experience and practical skills, provide students with the practical information necessary for the communication specialist. Students have the opportunity to broaden their knowledge of PR, marketing and even advertising or media planning, learn about different types of public relations and the methods of operation specific to the type of PR; Students learn about the actual mechanisms of PR functioning, they are given the opportunity of education and consultation with the best PR professionals in Poland; students gain practical knowledge, based on many real case studies. Among the issues discussed are for example: Event marketing, PR in the IT industry, PR for FMCG, PR Code of Ethics, Lobbying in the PR, PR of public institutions, creating the organizational image, process for launching the brand on the market, Crisis Communications and PR procedures.
Type of course
Course coordinators
Learning outcomes
After completing the course, students:
KNOWLEDGE
1. know the different kinds of public relations activities,
2. know the tools used in the public relations activities,
3. know the practical ways of doing marketing communications,
4. know the rules of conducting the various PR activities,
5. know different types of PR campaigns (case study).
SKILLS
1. know how to adjust the type of PR activities to the situation and customer requirements,
2. know how to choose the tools of public relations,
3. know how to plan and execute PR campaign,
4. know how to evaluate the PR campaigns.
OTHER COMPTETENCES:
1. student understands the public relations specialist’s activities,
2. understands how to select the PR techniques in specific situations,
3. participate in the scientific and practical discussion with some PR specialists
4. acquires practical experience in the PR business.
Assessment criteria
Attendance + projects (grading scale 2-5)
Practical placement
None
Bibliography
None
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: