Visual communication 2700-L-DM-Z4KOMI-PRM
Basic concepts of visual communication. Its importance for different types of interpersonal communication of the mass communication. Visual communication in the various disciplines of knowledge in the realm of theory and practice with particular emphasis on its role in journalism, public relations, propaganda, advertising, marketing. Impacts through images on the recipient, the method of visual persuasion and propaganda.
Analysis of the processes of visual communication from the perspective of senders and recipients. Principles of designing visuals. Their importance in the various disciplines of knowledge. The role of the visual identification of business public relations, journalism. The importance of logos, colors, infographics, presentations, advertising systems, comprehensive visual identification systems in the business, among others, social and business.
Beauty concepts and the use of art in the area of promotion and marketing. The importance of visual communication in culture, art and sport, and the creation of social groups who use similar codes and visual identification. Visual communication in social interactions, including techniques of self-presentation, public speaking, the role of props, dress code.
The growing role of visual techniques in the world today. Development trends. Development of image culture.
Type of course
Course coordinators
Learning outcomes
Knowledge
• Knowledge of the role of visual communication in various fields, with particular emphasis on journalism, public relations, propaganda, advertising and marketing.
• Knowledge of ways of interaction through images on the recipient, the method of visual persuasion and propaganda.
• Knowledge of the principles of creating visual identification systems and their significance for senders and recipients.
• Ability to analyze visuals in all types of communication and critical interpretation of the contents of the images.
• Basic ability to prepare their own visual message using the selected detailed rules of visual design.
• Knowledge of the processes and trends in visual communication.
Skills
• An assessment of the effectiveness of visual communication
• Selection of communication tools
Other competences
• Understands the need for creative, custom thinking in visual communication
Assessment criteria
50 percent. own project; 50 presence and activity in the classroom
Practical placement
lack-of
Bibliography
1. K.J. Rychter, Z.Chmielewski, D.Tworzydło., Tożsamość wizualna. Znak, system, wizerunek., Newsline Sp z o.o. Rzeszów 2012
2. E. Witek. Komunikacja wizualna. Nowoczesne narzędzia, Wydawnictwo Astrum Sp. Z o.o. 2015
3. Sarzyńska-Putowska J, Komunikacja wizualna. Wybrane zagadnienia. Fundacja im. Joanny Sarzyńskiej-Putowskiej, Akademia Sztuk Pięknych w Krakowie, Kraków 2002
4. red. A Obrębskiej Komunikacja wizualna w przestrzeni społecznej, Primum Verbum, Łódź 2009.
5. M.Bronowicz, Komunikacja wizualna., Wydawnictwo Astrum, Wrocław 2014
6. Bo Bergstrom, Komunikacja Wizualna, Wydawnictwo naukowe PWN, Warszawa 2009
7. red. nauk. K. Wolny-Zmorzyński, Komunikacja wizualna w prasie i w mediach elektronicznych, Wydawnictwo Poltext, Warszawa 2013
8. red. nauk. K. Wolny-Zmorzyński, Komunikacja wizualna w reklamie, public relations i w prawie, Wydawnictwo Poltext, Warszawa 2013
9. G. Rose, Interpretacja materiałów wizualnych. Krytyczna metodologia badań nad wizualnością, PWN, Warszawa 2010
Additional information
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