Public Relations Ethics 2700-L-DM-Z4ETPR-PRM
The item includes the following items:
• Analysis of public relations task spheres with particular emphasis on lobbying, sponsorship, relations with local communities, crisis management and the media.
• Moral implications resulting from the essence of PR (information, image, shape and opinion-forming versus truth, confidentiality, freedom, human dignity).
• Basic principles of ethics in public relations. The concept of ethical standards.
• PR industry and ethics. The Public Relations Ethics Council and its influence on establishing and enforcing ethical standards in Polish public relations. The Seven Deadly Sins of Polish PR.
• Codes of ethics and their creation. Organizational codes of conduct. The Code of Ethics of the Polish Public Relations Association and the Code of Good Practices of the Association of Public Relations Companies. International codes.
• Ethical standards and the practice of discredit and "Black PR".
• Legal standards and ethical standards in PR activities - mutual relations.
• Ethics in journalism. Media relations. Ethical aspects of information materials construction.
• Ethical programs in companies. The problem of fair competition. Institutions upholding the standards of professional ethics.
Student workload:
Lecture = 15 hours
Exercises = 30 hours
Self-preparation for classes
½ hours week = 30 h
Preparation to pass = 15 hours.
Total = 90 hours
Type of course
Mode
Prerequisites (description)
Course coordinators
Learning outcomes
KNOWLEDGE
1. knows the Code of Ethics of the Polish Public Relations Association
2. knows the Code of Good Practice of the Polish Social Fund
3. knows the Main Sins of Polish PR - a document of the PR Ethics Council
4. knows the decisions and opinions of the PR Ethics Council
SKILLS
1. knows how to distinguish the provisions of individual codes
2. is able to analyze the problem in terms of its compliance with the provisions of codes of ethics
3. knows how to assess a situation in the context of its ethicality
OTHER COMPETENCES
1.understands the responsibility of a PR person in connection with the performed profession, in the context of the provisions of the aforementioned codes,
2. understands the importance of ethics in this profession.
Assessment criteria
Assessment criteria:
1. Oral exam (or other form agreed with the group) + activity - 60%
2. Projects performed during exercises + attendance - 40%
The student obtains a credit for the practice part, entitling to take the exam. He obtains a grade from the examination part. Students who obtain the appropriate% value in the exercises will receive adequate bonuses during the exam. Respectively: students with a score> 91% in the exercises have accepted 3 out of 5 examination questions; with a score of> 81% - 2 questions; with a result of> 71% - 1 question; the others answer 5 questions.
Practical placement
Does not apply
Bibliography
1. Gawroński S.: Media relations. Współpraca dziennikarzy i specjalistów PR. Wydawnictwo Wyższej Szkoły Informatyki i Zarządzania w Rzeszowie, Rzeszów 2006.
2. Olędzki j., Etyka w polskim public relations. Refleksje badawcze, Oficyna Wydawnicza ASPRA-JR, Warszawa 2009.
3. Olędzki J., Tworzydło D., Public Relations. Znaczenie społeczne i kierunku rozwoju, PWN, Warszawa 2006.
4. Seitel F. P.: Public relations w praktyce. Wydawnictwo Felberg SJA, Warszawa 2003.
5. Złe praktyki, Raport z badań, Rzeszów 2008.
6. Olędzki J. (red.), Standardy profesjonalnego public relations, Warszawa 2020
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: