Polish media system 2700-L-DM-D4PSME
Subject matter includes the knowledge of the organization, structure and functioning of the modern media system in Poland, with particular emphasis on its evolution since 1989 as well as its future development. The following issues are discussed: the press (dailies and magazines), distribution, public and commercial broadcasting, public and commercial television, the National Broadcasting Council, press agencies. Different media types are treated as permanent elements of the system. Particular emphasis is placed on presenting a number of economic conditions, socio-political and cultural, in which various media institutions operate. Much attention is devoted to specific issues related to the process of transformation of the modern media system and its social consequences (e.g. commercialization of media content).
Type of course
Course coordinators
Learning outcomes
After completing the lecture student:
KNOWLEDGE
1. knows the history of the formation of the media system in Poland
2. knows the main determinants of the modern media system
3. knows the structure of the media system and its main components
4. knows the relationship between the state and media system
SKILLS
1. Student knows how to identify the main typological features of media
2. knows thr policies for public and commercial media
3. knows how to identify the main processes taking place on the media market
4. knows how to identify threats to media development
OTHER COMPETENCES
1. student understands what is the social responsibility of journalists and the media role in civil society
2. can choose the optimal media offer
Assessment criteria
During the exam the student should demonstrate knowledge of the legal basis, structure and organization and principles of functioning of the Polish media as a whole.
Practical placement
Lack of
Bibliography
Bauer Z., Chudziński E. – Dziennikarstwo i świat mediów. Kraków 2000.
Gluza R. [red.] – Media w Polsce. Poznań 1999.
Goban-Klas T. – Cywilizacja medialna. Geneza, ewolucja, eksplozja. Warszawa 2005.
Grzybczak J. – Społeczny klimat wokół polskich mediów w latach 1989-1999. „Zeszyty Prasoznawcze” 2000, nr 3/4.
Jakubowicz K. – Media publiczne. Początek końca czy nowy początek. Warszawa 2007.
Jędrzejewski S. – Radio-renesans. Od monopolu do konkurencji. Warszawa 1997.
Kopper G., Rutkiewicz I., Schliep K. – Media i dziennikarstwo w Polsce 1989-1995. Kraków 1996.
Mielczarek T. – Między monopolem a pluralizmem. Zarys dziejów środków komunikowania masowego w Polsce w latach 1989-1997. Kielce 1998.
Sonczyk W. – Media w Polsce. Zarys problematyki. Warszawa 1999.
Sonczyk W. – Wątpliwości związane z definicją normatywną pojęcia „prasa”. „Media-Kultura-Społeczeństwo” 2008, nr 3, s. 45-54.
Sonczyk W. – Kolportaż prasy w Polsce do roku 1989. „Studia Medioznawcze” 2010, nr 2, s. 80-88.
Załubski J. – Media i medioznawstwo. Studia i szkice. Toruń 2006.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: