Information Policy 2700-L-API-D6PI
The classes are aimed at introducing students to the issues of information policy and main related concepts, good and bad practices in this area. For all classes, students will be asked to read materials (excerpts from books, source documents, etc.), which will then be discussed together in class.
The course will cover the following detailed issues:
• Information and communication policy - the basics, terminology, relation to public relations
• Creating a brand, creating an image
• The role of the media in information policy
The final project will consist of the preparation of an information policy framework and plans for a specific entity: fictitious or modeled on the existing one. As part of this task, students must demonstrate the knowledge and skills acquired during the semester.
The project group is organized in the following way: the teacher indicates the group leaders, who then select their collaborators using the random method. Leaders are responsible for the success of the project and the organization of the group's work.
Type of course
Mode
Course coordinators
Learning outcomes
Student:
• Has organized knowledge in the area of information policy
• Knows the basic terminology in the area of information policy
• Is able to properly define priorities for the implementation of tasks defined by himself or others related to the implementation of the information policy
• Correctly identifies and resolves dilemmas related to the implementation of the information policy
• Is able to work in a group
Assessment criteria
The final grade consists of the following elements:
• Activity in class (30%)
• Final project (70%)
Practical placement
none
Bibliography
Cummins, Joseph: Gra o Biały Dom. Wydawnictwo RM, Warszawa 2016.
Haig, Matt: Porażki marek. Największe wpadki rekinów biznesu. Bellona, Warszawa 2006.
Pokrzycka, Lidia; Mich, Włodzimierz [red.]: Media a demokracja. Wydawnictwo UMCS, Lublin 2007.
Thompson, John B.: Media i nowoczesność. Społeczna teoria mediów. Astrum, Wrocław 2006.
Salenbacher, Jurgen: Creative personal branding. BIS Publishers, Amsterdam 2015.
Trump, Donald J.: Crippled America. How to make America great again. Threshold Editions, New York 2015.
Welch, David: Propaganda. Power of persuation. The British Library, London 2013.
Znyk, Paweł: Od komunikacji do manipulacji. Mechanizmy wywierania wpływu. Europsky institut skumania medzinarodnych vzt’ahov, Kezmarok 2008.
Żuk, Piotr: Media i władza. Demokracja, wolność przekazu i publiczna debata w warunkach globalizacji mediów. Wydawnictwo Naukowe SCHOLAR, Warszawa 2006.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: