Marketing and Consumer Insights in Business 2500-EN-PS-EAp-03

Participants will:

− gain knowledge on business processes work (short- and long-term
perspective)
− gain orientation in tbe beer category as an example of the FMCG area
− gain knowledge about application of various market research
methods to particular business challenges

− gain skills in communication in the business environment –
corpo/marketing language, presenting one’s point of view, one-pager
summaries
− gain skills in the area of briefing research agencies + cascading
research results for internal clients
− apply critical thinking into data analysis
− practice team-work while working on a various mini projects

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

• Description of 2500-EN-PS-EAp-03 in USOSweb