Strategies of Multinational Corporations 2104-M-D3STRP-MPH

The overall aim of the course is to provide students with a conceptual, theoretical knowledge of strategic management concepts and multinational corporations (MNCs) activities in the global environment. The main focus of the course is strategic management and internationalization of multinational corporations.
The course concentrates first on international business and globalization, then introduces the general concept of strategy and explains why companies need to apply it. In a third part the implementation of strategy and its tools will be discussed. The course will also present business and corporate strategies as case studies. The other field of interest will be Polish context of MNCs’ activities (operations of foreign MNCs in Poland and Polish companies acting abroad).

Type of course

obligatory courses

Course coordinators

Aleksandra Jarczewska

Learning outcomes

After finishing this course students should:
- be familiar with existing literature in the field of strategic management and international management
- understand the theoretical foundations of strategic management, tools and implementation of strategies within corporations
- recognize and analyze strategic processes in corporations and know how to develop strategic solutions on the business unit level, corporate level, and global level
- be able to understand, analyze and make appropriate strategic choices in structured case study situations (and work on the group project)
- increase the opportunities for future careers

S3_W01, S3_W03, S3_W06, S3_W07, S3_U02, S3_U04, S3_U05, S3_U06, S3_K01, S3_K02, S3_K03, S3_K04

Assessment criteria

CLASS PASSING REQUIREMENTS:

- attendance and active participation
- case study/report (individual or in pairs)
- group project (group work)
- various forms of student involvement in online classes

EVALUATION CRITERIA:

1. presence (two absences allowed during the semester)
2. in-class activities based on the literature review (possible short tests based on the readings)
3. case study - an examination of a company operating in a global context (optional).
4. group project consisting two main components:
a. written project (up to 10 pages + footnotes and bibliography)
b. project presentation (up to 15 min.) -
5. midterm test

Practical placement

none

Bibliography

Basic readings:

• Griffin R., Management, Houghton Mifflin Company; 2008 (Griffin… this addition is AVAILABLE IN THE FACULTY’s LIBRARY) or 12th edition 2016 (online).
• Stonehouse G., D. Campbell, J. Hamill, T. Purdie, Global and Transnational Business, John Wiley and Sons Ltd., (second edition) 2005 (Stonehouse… this addition is AVAILABLE IN THE FACULTY’s LIBRARY).
• UNCTAD, World Investments Report 2022 and other selected editions https://unctad.org/system/files/official-document/wir2022_overview_en.pdf
• UNCTAD, World Investment Prospects Survey 2014-2016, http://unctad.org/en/PublicationsLibrary/webdiaeia2015d4_en.pdf
• UN, World Economic Situation and Prospects 2022, United Nations, 2022, https://www.un.org/development/desa/dpad/publication/world-economic-situation-and-prospects-2022/
• WEF, The Global Competitiveness Report, World Economic Forum, 2022, https://www.weforum.org/reports/
• Polish Investment and Trade Agency - https://www.paih.gov.pl/en
• FDI in Polnad - https://www.ceicdata.com/en/indicator/poland/foreign-direct-investment

Supplementary/additional readings:

• Puranam P., Vanneste B., Corporate Strategy: Tools for Analysis and Decision-Making, 2016.
• Johnson G., Whittington R., Exploring Strategy: Text and Cases, 2017.
• J. S. Harrison, C. H. St. John, Foundation in Strategic Management, Thomson South-Western, 2008 or J. S. Harrison, C. H. St. John, Foundation in Strategic Management, South-Western College Pub; 6 edition 2013.
• Grazia Ietto-Gillies, Transnational Corporations and International Production: Concepts, Theories and Effects, Second Edition Second, revised edition Edition, Edward Elgar Pub; Second, revised edition edition 2012.
• P. Lowe, Transnational Corporations in the Global Economy: The Growth & Impacts of TNCs in the 21st Century, 2 edition 2015.
• N. Klein, No Logo: No Space, No Choice, No Jobs, Pikador, 2002.
• R. Gilpin, Global Political Economy: Understanding the International Economic Order, Princeton University Press, 2001.
• E. Graham, Fighting the Wrong Enemy: Antiglobal Activists and Multinational Enterprises, Institute for International Economics, 2000.
• R. Griffin, M. Pustay, International Business: A Managerial Perspective, Prentice Hall; 6 edition edition 2009.
• R. Vernon, In the Hurricane's Eye: The Troubled Prospects of Multinational Enterprises, Harvard University Press, 2001.

Additional articles will be provided via e-mail on a regular basis.

Internet materials regarding the activities of selected companies.

Term 2023Z:

Literatura podstawowa:

• Griffin R., Podstawy zarządzania organizacjami, PWN, 2017 (Griffin… podręcznik dostępny bibliotece Wydziału i BUW) (strony należy dopasować do tematów). http://han.buw.uw.edu.pl/han/libra/https/libra.ibuk.pl/book/184844 (BUW online)
• Malara Z., Przedsiębiorstwo w gospodarce globalnej, PWE, 2012. (BUW online)
• Pierścionek Z., Zarządzanie strategiczne w przedsiębiorstwie, PWE, 2011. (BUW online)
• Stonehouse G., D. Campbell, J. Hamill, T. Purdie, Global and Transnational Business, John Wiley and Sons Ltd., 2005 (Stonehouse… podręcznik dostępny bibliotece Wydziału).
• UNCTAD, World Investments Reports 2018 – Investments and New Industrial Policies, http://unctad.org/en/PublicationsLibrary/wir2018_en.pdf
• UNCTAD, World Investment Prospects Survey 2014-2016, http://unctad.org/en/PublicationsLibrary/webdiaeia2015d4_en.pdf
• UN, World Economic Situation and Prospects 2018, United Nations, 2018, https://www.un.org/development/desa/dpad/wp-content/uploads/sites/45/publication/WESP2018_Full_Web-1.pdf
• WEF, The Global Competitiveness Report, World Economic Forum, 2017-18, http://www3.weforum.org/docs/GCR2017-2018/05FullReport/TheGlobalCompetitivenessReport2017%E2%80%932018.pdf
• Polska Agencja Inwestycji i Handlu - https://www.paih.gov.pl/pl

Lektury uzupełniające:

• Gilpin R., Global Political Economy: Understanding the International Economic Order, Princeton University Press, 2001.
• Graham E., Fighting the Wrong Enemy: Antiglobal Activists and Multinational Enterprises, Institute for International Economics, 2000.
• Grazia Ietto-Gillies, Transnational Corporations and International Production: Concepts, Theories and Effects, Second Edition Second, revised edition Edition, Edward Elgar Pub; Second, revised edition edition 2012.
• Griffin R., Pustay M., International Business: A Managerial Perspective, Prentice Hall; 6 edition edition 2009.
• Johnson G., Whittington R., Exploring Strategy: Text and Cases, 2017.
• Kaczmarek B., Glinkowska B., Zarządzanie Międzynarodowe i Internacjonalizacja Przedsiębiorstw. Teoria I Praktyka, Wydawnictwo Uniwersytetu Łódzkiego, 2016.
• Klein N., No Logo: No Space, No Choice, No Jobs, Pikador, 2002.
• Lowe P., Transnational Corporations in the Global Economy: The Growth & Impacts of TNCs in the 21st Century, 2 edition 2015.
• Obłój K., Praktyka strategii firmy. Jak zarządzać przeszłością, radzić sobie z teraźniejszością i tworzyć przyszłość, Poltext, 2017.
• Puranam P., Vanneste B., Corporate Strategy: Tools for Analysis and Decision-Making, 2016.
• Vernon R., In the Hurricane's Eye: The Troubled Prospects of Multinational Enterprises, Harvard University Press, 2001.
• Wąsowska A., Ciszewska-Mlinaric M., Obłój K., Strategia korporacji, Wolters Kluwer, 2015.

Additional articles from will be sent by e-mail on a regular basis.

Materials from the Internet concerning the activity of selected enterprises.

Term 2024Z:

Literatura podstawowa:

Lektury uzupełniające:

Additional articles from will be sent by e-mail on a regular basis.

Materials from the Internet concerning the activity of selected enterprises.

Additional information

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

Description of 2104-M-D3STRP-MPH in USOSweb