The use of media monitoring in content analysis 1600-SZD-SPEC-WM-KM
1. Media monitoring – functions and applications of the tool.
2. Content analysis as a research method used in media monitoring.
3. Preparation of a research project based on content analysis.
4. Preparation of mini-analyses from media monitoring by class participants.
Course coordinators
Learning outcomes
Knowledge | The graduate knows and understands:
WG_01 - to the extent necessary for existing paradigms to be revised - a worldwide body of work, covering theoretical foundations as well as general and selected specific issues - relevant to a particular discipline
within the social sciences
WG_02 - the main development trends in the disciplines of the social sciences in which the education is provided
WG_03 - scientific research methodology in the field of the social sciences
WK_01 - fundamental dilemmas of modern civilisation from the perspective of the social sciences
Skills | The graduate is able to:
UK_05 - speaking a foreign language at B2 level of the Common European Framework of Reference for Languages using the professional terminology specific to the discipline within the social sciences, to the extent enabling participation in an international scientific and professional environment
Social competences | The graduate is ready to
KO_01 - fulfilling the social obligations of researchers and creators
KO_02 - fulfilling social obligations and taking actions in the public interest, in particular in initiating actions in the public interest
KO_03 - think and acting in an entrepreneurial manner
Assessment criteria
Description of requirements related to participation in classes, including the
permitted number of explained absences: 1 absence permitted, explained absences treated as presences
Principles for passing the classes and the subject (including resit session): Points for participation in classes (maximum 30) and for completing the final task (maximum 70 points), summed up and then converted into a grade according to the scale: 0-70 points - 2; 71-75 points – 3; 76-80 points – 3.5; 81-85 points – 4; 86-90 points - 4.5; 91 points and more - 5
Methods for the verification of learning outcomes: resolving the task
Evaluation criteria: Linguistic correctness, methodological correctness, comprehensiveness of the topic, graphic clarity of the presentation
Practical placement
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Bibliography
R. D. Wimmer, J. R. Dominick, Mass media. Metody badań, Wydawnictwo UJ, Kraków 2008;
E. Babbie, Podstawy badań społecznych, PWN, Warszawa 2013;
M. Lisowska-Magdziarz, Analiza zawartości mediów : przewodnik dla studentów : wersja 1.1, Uniwersytet Jagielloński, Kraków 2004;
T. Gackowski, M. Łączyński (red.), Metody badania wizerunku w mediach: czym jest wizerunek, jak i po co należy go badać, CeDeWu.pl, 2009;
K. Krippendorff, Content analysis : an introduction to its methodology. 2nd edition, Sage Publications, Thousand Oaks, Calif. 2004
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: