Audiovisual Culture and Media in the United States (Kultura audiowizualna i media w Stanach Zjednoczonych) 4219-AW010-AM

THEORY

What is (Audio)visual Culture
Reading: Gillian Rose “Researching Visual Materials”

Visual Literacy: Medium and Composition
Reading: Gillian Rose “Compositional Analysis”

Never-ending Story: Remediations and Adaptations
Reading: Jay Bolter and Richard Grusin Remediation (excerpts)

Casuals and Fans: Media Audiences
Reading: Henry Jenkins “Interactive Audiences”

How We Became Digital: The Rise of Digital Culture
Reading: Lev Manovich “Database”

MAJOR MEDIA

Photography
Reading: Steven Edwards “Photography: The Apparatus and Its Image,” Joanna Cohan Scherer “Historical Photographs of North American Indians”

Advertisements and Commercials
Reading: Gillian Rose “Semiology”

Television
Reading: Jason Mittell Complex TV (excerpts)

Video Games
Reading: Scott Rettberg “Corporate Ideology in World of Warcraft”

Music Video
Reading: Carol Vernallis “Experiencing Music Video. Aesthetics and Cultural Context”

MINOR MEDIA

Short Forms & YouTube
Reading: Barbara Klinger “Beyond the Multiplex: Cinema, New Technologies, and the Home”

Film and Television Title Sequences
Reading: Annette Davison “Title Sequences for Contemporary Television Serials”

Selfies and Instagram
Reading: Rachel Syme “Selfie”

Visualizations, Infographics, and Memes
Reading: Limor Shifman Memes in Digital Culture (excerpts)

Transmedia and Paratexts
Reading: Jonathan Gray Show Sold Separately (excerpts)