Political Strategies and Campaigns 2102-ANG-M-D4PSAC
The aim of the course is to prepare students to plan the process of conducting an election campaign. After completing the course, students
will have knowledge of conducting election research and will be able to plan an election campaign, assess and analyse
the situation, set goals and select target groups. The course also includes an overview of election campaign tools and the principles of their
selection. The entire course is conducted in a workshop format, with students developing individual elements of an election campaign
for a selected political entity during the course.
The total number of hours that a student must devote to achieving the learning outcomes defined for the course is 55.
The seminar comprises 30 hours, and the time needed to prepare the project is 25 hours.
The course covers the principles of creating and conducting election campaigns. Particular emphasis is placed on researching the needs of
the electorate and designing campaign tools. During the course, students have the opportunity to independently plan and
execute some of the elements of an election campaign in a workshop setting.
- Introduction to election campaigns.
- The political party as the main entity involved in an election campaign.
- The relationship between the electoral system and election campaign strategies.
- Election research.
- The importance of research for planning election campaigns
- Analysis of the initial situation.
- Election campaign strategies (case study).
- Advertising and promotion as the most important tools used in election campaigns.
- Cooperation with the media.
- Crisis situations in election campaigns.
- Campaign financing.
Rodzaj przedmiotu
Koordynatorzy przedmiotu
Kryteria oceniania
The course assessment consists of an election campaign project carried out in groups of several people. Two absences are permitted.
Literatura
Ph. Maarek, Campaign Communication and Political Marketing, 2011, Wiley&Sons;
J. Lees-Marshment, Political Marketing, Principles and Applications, different eds.
L. D. Sio and T. Weber, “Issue yield, campaign communication, and electoral performance: a six-country comparative analysis,” West European Politics, vol. 43, no. 3, pp. 720–745, Apr. 2020, doi: 10.1080/01402382.2019.1655968.
J. Strömbäck, M. Maier, and L. L. Kaid, “Political communication and election campaigns for the European Parliament,” Jan. 2011, doi: 10.4324/9781315601144-1.
J. H. Aldrich, R. Gibson, M. Cantijoch, and T. Konitzer, “Getting out the vote in the social media era: Are digital tools changing the extent, nature and impact of party contacting in elections?,” Party Politics, vol. 22, no. 2, pp. 165–178, Mar. 2016, doi: 10.1177/1354068815605304.
D. P. Green and A. S. Gerber, “Get Out the Vote!: How to Increase Voter Turnout,” Mar. 2004.
Z. Somer-Topcu and D. Weitzel, “Negative Campaigning and Vote Choice in Europe: How Do Different Partisan Groups React to Campaign Attacks?,” Comparative Political Studies, vol. 55, no. 13, pp. 2283–2310, Jan. 2022, doi: 10.1177/00104140221074283.
C. Vaccari, “Online mobilization in comparative perspective: Digital appeals and political engagement in Germany, Italy, and the United Kingdom,” Political Communication, vol. 34, no. 1, pp. 69–88, Jan. 2017, doi: 10.1080/10584609.2016.1201558.
A. Ceron and G. d’Adda, “E-campaigning on Twitter: The effectiveness of distributive promises and negative campaign in the 2013 Italian election,” New Media & Society, vol. 18, no. 9, pp. 1935–1955, Oct. 2016, doi: 10.1177/1461444815571915.
A. Hager, “Do Online Ads Influence Vote Choice,” Political Communication, vol. 36, no. 3, pp. 376–393, Jan. 2019, doi: 10.1080/10584609.2018.1548529.
A. Unan, P. John, F. Foos, and V. Cheng-Matsuno, “Null Effects of Social Media Ads on Voter Registration: Three Digital Field Experiments,” Aug. 2023, doi: 10.31235/osf.io/v37qt.
S. Trumm and L. Sudulich, “What does it take to make it to the polling station? The effects of campaign activities on electoral participation:,” Party Politics, vol. 24, no. 2, p. 1354068816647209, Mar. 2018, doi: 10.1177/1354068816647209.
Więcej informacji
Dodatkowe informacje (np. o kalendarzu rejestracji, prowadzących zajęcia, lokalizacji i terminach zajęć) mogą być dostępne w serwisie USOSweb: