Countercultural Movements in the USA 4219-SH0047
Whether seeking a utopia, resisting a dystopia, or preparing for a post-apocalyptic wasteland, American countercultural movements persist today in both actual and virtual spaces. Ironically, many anti-establishment movements – from flower power to punk rock – are ultimately commercialized into hyper-consumerist endeavors which simultaneously resist and sustain the status quo. Online, these movements are rapidly evolving into entire alternate-reality cultures, substantially uncoupled from consensus reality.
Course Outline:
Part One: Countercultural Paradox
• Culture, Subculture & Counterculture
• Utopias, Dystopias & the Apocalypse
• Pop Culture, Music & Entertainment
• Capitalism, Consumerism & Appropriation
• Social, Environmental & Climate Justice
Part Two: Countercultural Power
• Politics, Power & Identity
• Discordianism, Culture Jamming & Collective Action
• Colonialism, Orientalism & Religion
• Radical Action, Civil Disobedience & “Wokeness”
• Tech Bros, the Broligarchy & the Manosphere
Part Three: Countercultural Potential
• Fitness, Wellness & the Psychedelic
• Hope, Happiness & Hipsters
• Digitization, Slacktivism & Democracy
• Apocalyptic Utopianism & Alternate Reality Culture
• Deconstruction, Civic Imagination & You!
Course coordinators
Type of course
Mode
Prerequisites (description)
Learning outcomes
Knowledge:
• The basic causes and consequences of major countercultural movements in the USA.
• The major theoretical lenses that explain and/or critique US countercultural movements.
• The impact/legacy of US countercultural movements on/within digital and social media.
• The cultural and ethical implications and considerations for activists today.
Skills:
• Reflect critically on the complex causes and consequences of historical and contemporary countercultural movements in the USA.
• Describe and analyze cultural and countercultural processes and phenomena occurring in the USA through acquired lenses of history, theory, and embodiment.
• Analyze popular media in the USA as both a reflection of, and contributor to, cultural shifts.
• Interpret works of American literature, film, music, and fine art in the context of shifting and clashing cultural norms.
• Individually create and deliver a short presentation – with, without, or through the use of digital media artifacts – on an aspect of a US countercultural movement or movements.
• Write a short essay – OR create a digital artifact accompanied with a written contextualization – in the English language, using grammatically correct and appropriate theoretical, historical, and scholarly terminology.
• Critically reflect upon and/or instigate a self-planned and implemented lifelong learning process of expanding and supplementing acquired knowledge about ethical cultural intervention.
Social and Interpersonal Skills:
• Participate productively in group discussions relating to US countercultural movements.
• Work collaboratively in small groups on projects relating to US countercultural movements.
• Develop an enhanced ability to critically and analytically consume and discuss content conveyed by digital and popular media pertaining to the United States.
Assessment criteria
• Attendance (10%)
• Discussion participation (10%)
• Contributions to small group work (10%)
• Individual show & tell (presentation and/or digital artifact) (30%)
• Written essay OR digital artifact with written theoretical contextualization (40%)
• 5: 100-88
• 4: 87-73
• 3: 72-57
• 2: 56-0
Bibliography
(Pertinent sections provided digitally):
DeLaure, Marilyn and Moritz Fink (2017). Eds. Culture Jamming: Activism and the Art of Cultural Resistance. New York University Press.
Frank, Thomas (1998) The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism. University of Chicago Press.
Heath, Joseph and Andrew Potter (2004).The Rebel Sell: Why the Culture Can't be Jammed. Capstone.
Mitchell, John Cameron (2025) ‘Today’s Young People Need to Learn How to Be Punk’. The New York Times. 11 May: https://www.nytimes.com/2025/05/11/opinion/gen-z-punk.html
Olson, Mancur (1971) The Logic of Collective Action: Public Goods and the Theory of Groups. Harvard University Press.
Peters-Lazaro, Gabriel and Sangita Shresthova (2020) Practicing Futures: A Civic Imagination Handbook. Peter Lang Verlag: https://www.civicimaginationproject.org/_files/ugd/95c3cf_9a92b0abbb614fbea318cbc8c8cd0385.pdf
Zamalin, Alex (2025) Counterculture: The Story of America from Bohemia to Hip-Hop. Beacon Press.
(Recommended readings, music, videos, podcasts and articles will be available after course will commence.)