Introduction to Media Literacy 4219-SD0091
Introductory course on media literacy. It aims to equip students with basic tools to access
various media channels, to develop their skills of critically analyzing media messages,
evaluating them and acting responsibly in the media environment. The course will cover the
issues of media bias, media truthfulness and consumer appeal as well as the presence of
advertising and the legal framework within which media operate. We will look at media
framing, media events and media agendas. We will discuss how new technologies change the
way we communicate and understand one another.
Type of course
Mode
Course coordinators
Learning outcomes
Knowledge:
Students will be able to identify, describe and define main media formats, place them
within the framework of media history and trace their development or demise.
Students will get acquianted with the issues of media literacy and responsible acting as
media participants, consumers but also creators
Skills:
Students will develop critical approach to discuss the media and grasp their further
evolution.
Having an understanding of the processes in the media world and various
interdependencies, they will be able to formulate simple hypotheses about media
development
Students will attempt to work with primary media sources
Students will practice their skills of team work, discussion, presentation
Students will try to communicate the results of their findings in speech and writing in
English.
2
Competences:
The course will be an introduction to media literacy equipping students with tools to
approach and understand modern media environment (concerning issues of ethics,
objectivity, representation - stereotyping, omission), in their roles as media
receivers/participants.
Students will become active participants in the media environment both as young
researchers and media consumers/receivers.
Assessment criteria
Presence and active participation: 10 pt
Media related exercises: 60 pt (4 x 15 pt or otherwise)
Final project devoted to chosen aspects of American media: 30 pt
100-90/5, 89-85/4+, 84-78/4, 77-71/3+, 70-61/3, 60-0/2
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: