E-Business 3302-2E-BIZNES2-L
The purpose of the class is to learn the key stages of launching online sales using the example of the most popular products on the web, including in particular:
- learning the details of how e-business works in two variants: indirect (classic with online sales) and direct (online only),
- discussion of four key stages of launching e-commerce sales for physical goods, services and other products, including digital products (e-books, e-learning courses, etc.),
- practical analysis of selected examples of real e-businesses in terms of implementation of e-commerce sales, i.e. website analysis, web positioning, etc..,
- practicing basic implementation activities for selected e-commerce sales (e-businesses) according to the e-commerce sales implementation template (target group, product, sales system, complementary systems, paperwork, etc.).
Mode
Course coordinators
Learning outcomes
The student is acquainted with the key stages of launching online sales using the most popular products as an example.
The graduate has a structured knowledge of German-language professional terminology, including law, economics, press (K_W08).
The graduate is able to use the acquired language skills in understanding and producing oral and written texts using professional terminology (K_U03).
The graduate is ready to cooperate in a group, assuming various roles in it (K_K01).
Assessment criteria
The class ends with a project for credit.
A student is allowed 2 unexcused absences per semester.
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NOTES
1) Medical exemption does not exempt from knowledge of the material. It only entitles to an individualized form of credit.
2) Those who have been granted permission for an individual course of study are required to report to the subject instructor to determine how to realize all the learning outcomes assigned to the course. If it is not possible to realize the aforementioned effects, the instructor/leader may refuse to give credit for the course.
Bibliography
- Author's materials
- Selected company and corporate materials
- Selected case studies
- Selected texts from academic textbooks
- Selected press texts
- Selected radio programs
- Selected television programs
- Selected Internet portals
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: