Rhetoric and Communication in the Social Context 3301-JS2833-2ST
The course is intended for the MA programme. The course is intended for the MA programme. It presents the role and working mechanisms of rhetoric tools in communication from the perspective of modern cognitive pragmatics, continuing the tradition of ordinary language philosophy. The theoretical tools will be applied to analysing and constructing texts.
List of topics:
1.Selected notions of classical rhetoric: types of arguments and logical fallacies. 2. Experimental research on the effectiveness of persuasion.
3. H.P Grice’s theory of conversation: rationality and cooperativeness.
4. Foundations and implications of cognitive pragmatics for the effectiveness of communication and argumentation.
5. The role of explicit and implicit communication and of cultural assumptions in gleaning the speaker’s intentions and in persuasion.
6. Explicit and implicit communication in various discourses.
7. Deception and lying in various discourses.
8. Persuasion and manipulation (pressure and blackmail).
9. The role of selected psychological effects, e.g. confirmation bias in persuasion.
10. Consequences of psychological effects for the interpretation of texts in the media.
All notions discussed during the course are illustrated with authentic examples culled from various types of discourse (political discourse, social campaigns, literary works). Students will be also given opportunities to deploy the theoretical concepts in their own texts.
Course coordinators
Type of course
Mode
Learning outcomes
Knowledge
The graduate has in-depth familiarity with:
- K_W01 advanced terminology, theory and research methods corresponding to the state of the art in the discipline of linguistic communication studies and rhetoric, in accordance with their chosen specialization (and educational path)
- K_W04 concepts and principles concerning the protection of intellectual property and copyright
Abilities
The graduate is able to:
- K_U01 apply the advanced terminology, theories and methods of linguistic research to solve complex and original research problems in the field of communication studies and rhetoric, in accordance with his/her chosen specialization (and educational path)
- K_U04 apply the concepts and principles of intellectual property protection and copyright law
Social competences
The graduate is ready to:
- K_K01 critically appraise their knowledge and content obtained from various sources
- K_K02 recognize the importance of knowledge in solving cognitive and practical problems; consult experts when required
Assessment criteria
Submission of 4 short home assignments (20%) and a final presentation (80%)
(verification of outcomes: W, U, K).
The same conditions apply to the retake session.
Bibliography
Ajdukiewicz, K. (1965) Klasyfikacja rozumowań Język i poznanie, vol. 2. Warszawa: Wyd. Naukowe PWN.
Arystoteles (2015) Retoryka, Retoryka dla Aleksandra, Poetyka, trans. H. Podbielski.Warszawa: PWN.
Cacioppo, J.T., Petty, R.E., Kao, C., Rodriguez, R. (1986) “Central and peripheral routes to persuasion: An individual difference perspective”. Journal of Personality and Social Psychology 51/5; 1032–1043.
Evans, J. St. B.T. (2007) Hypothetical Thinking: Dual Processes in Reasoning and Judgment. New York: Psychology Press.
Gigerenzer, G., Todd, P.M., ABC Research Group (1999) Simple Heuristics that Make us Smart. Oxford: Oxford University Press.
Grice, H.P. (1975/89) “Logic and conversation”. In: Studies in the way of words. Cambridge, MA: Harvard University Press; 22–40.
Hołówka, T. (2006) Kultura logiczna w przykładach. Warszawa: Wyd. Naukowe PWN.
Kahneman, D., Tversky, A. (1974) “Judgment under Uncertainty: Heuristics and Biases”. Science, New Series, 185/4157; 1124–1131.
Nickerson, R. (1998) “Confirmation Bias: a Ubiquitous Phenomenon in Many Guises”. Review of General Psychology 2(2). Educational Publishing Foundation; 175–220.
Petty, R.E., Cacioppo, J.T. (1986) Communication and Persuasion: Central and peripheral routes to attitude change. New York: Springer Publishing Company.
Sperber, D. (1995) “How do we communicate?”.In: How Things Are: A Science
Toolkit for the Mind, ed. by J. Brockman, K. Matson. New York: Morrow; 191–199.
Sperber, D., Clément, F., Heintz, Ch., Mascaro, O., Mercier, H., Origgi, G., Wilson, D. (2010) “Epistemic vigilance”. Mind & Language 25; 359–393.
Sperber, D., Wilson, D. (1986/95[2011]) Relevance: Communication and Cognition.
Oxford: Blackwell.
Tokarz, M. (2006) Argumentacja, perswazja, manipulacja. Wykłady z teorii komunikacji. Gdańsk: Gdańskie Wydawnictwo Psychologiczne.
Notes
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Term 2026Z:
Attendance is obligatory. 3 absences are allowed The use of AI is subject to the following regulations: RD_IA_2023_UCHWALA_nr17_narzędzia_AI_zalacznik.pdf UCHWAŁA NR 98 UNIWERSYTECKIEJ RADY DS. KSZTAŁCENIA z dnia 8 grudnia 2023 r. w sprawie wytycznych dotyczących korzystania z narzędzi sztucznej inteligencji w procesie kształcenia |