The language of mass media 3202-S1WMJ32

Knowledge:
– has knowledge of the market for printed and electronic media in Russia,
– has knowledge about the role of language in the self-presentation of the sender of a message;
– knows the language currently functions;
– knows the types of media texts;
– knows what is tabloidization media phenomenon,
– knows and describes mechanisms of persuasion and manipulation.

Skills:
– recognizes the different functions of language messages in the media,
– is able to indicate the characteristics of the language of the press, television, the Internet,
– describes the different varieties and styles of Russian language used in media,
– sees and describes the manifestations of aggression in language
– is able to distinguish basic linguistic manipulation mechanisms used in media communications,
– is able to parse the language layer selected press articles and television programmes.

Social competence:
– understands the need for lifelong learning; has increased awareness of the level of knowledge of the language of the media,
– is able to work in a group,
– is able to independently acquire knowledge and broaden research skills and take autonomous action to develop their abilities.

1. Continuous assessment (current preparation for classes) – 50%;
2. Term paper, based on a linguistic analysis of the press text commentary – 50%;
Final grade 5! (very good+): current preparation for all classes and marks 5,0 of term paper.
Student workload:
seminar – 30 hours (1 ECTS)
independent preparation for each class: 15 x 2hours = 30 hours (1 ECTS)
Preparation of a term paper consisting of an independent selection of a press article and its lexical, syntactic and stylistic analysis – 30 h (1 ECTS)

TOTAL about 90 hours (3 ECTS)

The student has the right to 2 unexcused absences, each subsequent one requires justification. The lecturer decides on the recognition of absence.
Exceeding excused and unexcused absences by 50% of classes may be grounds to fail the course. The conditions for passing the course on the resit exam are the same as on the ordinary of exam.

If it is not possible to conduct classroom classes, classes will be conducted using distance communication tools, most likely Google Classroom and others recommended by the University of Warsaw.

not applicable

1. Bralczyk J., Język na sprzedaż, Warszawa 1996.
2. Duszak A., Fairclough N., Krytyczna analiza dyskursu. Interdyscyplinarne podejście do komunikacji społecznej. Kraków: Universitas, 2008.
3. Goban-Klas Tomasz, Media i komunikowanie masowe. Teorie i analizy prasy, radia, telewizji i Internetu, Warszawa 2008.
4. Język w mediach elektronicznych, pod red. J. Podrackiego i E. Wolańskiej, Warszawa 2008.
5. Język w mediach masowych, pod red. J. Bralczyka i K. Musiołek- Kłosińskiej, Warszawa 2000.
6. Kultura i język mediów, pod red. M. Tanasia, Kraków 2007.
7. Tekst w mediach, pod red. K. Michalewskiego, Łódź 2002.
8. Wojtak M., Gatunki prasowe, Lublin 2004 [Perspektywa badawcza i teoretyczne zaplecze analiz, s. 11; Informacja, publicystyka i formy pośrednie, s 29; Wzmianka. Minimalna informacja prasowa, s. 39; Notatka prasowa. Informacja poszerzona, s. 56; Wiadomość prasowa. Informacja pełna, s. 78; Felieton. Informacja zakamuflowana, s. 202; Wywiad prasowy. Informacja rozpisana na głosy, s. 238]
9. Annenkova I. V., Mediadiskurs XXI veka.Lingvofilosofskij aspekt âzyka SMI, Moskva 2011.
10. Petrova N. E., Raciburskaâl. V., Âzyk sovremennyh SMI. Sredstva rečevoj agressii, Moskva 2013.
11. Sovremennyj mediatekst,otv. red. N. A. Kuzʹmina, Moskva 2013.
12. Âzyk i diskurs sredstv massovojinformacii v XXI veke,pod red. M. N. Volodinoj, Moskva 2011.
13. Opracowania własne prowadzącego.

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

• Description of 3202-S1WMJ32 in USOSweb