Using eye tracking in linguistic research) 3201-LST-UET

This module is designed to get students acquainted with eye tracking from both theoretical and practical sides. The theoretical part will touch upon the history of eye tracking and previous eye tracking studies, the linguistic and interdisciplinary ones. On the practical side, students will learn about the types of eye trackers, the abundance of eye tracking measures and ways to unveil how mind and brain work based on studying eye movements and possible eye tracking applications in the academia and business. We will also test eye tracking lab available at the Institute of Applied Linguistics and design a study of choice. The main goal of the course is to show how to use an eye tracker and design a study to best answer research and market-related questions. The graduates will be able to apply their knowledge in practice, being aware of the eye tracking possibilities, limitations and the ways it can be triangulated with other methods such as neuroimaging, key logging, reaction times measurements, etc. We will cover on the whole research design process, from starting an experiment to data analysis and drawing conclusions.
Put succinctly, eye tracker is a device that allows for measuring selected characteristics of human gaze,
by means of using an infrared light (most popular technique) that is first sent and subsequently reflected
from the eye’s cornea. Eye trackers enable to track eye stationary and dynamic behaviour, as well as to
investigate some of its properties. In this project, the eye tracker will be used to study where gaze is
directed, for how long, etc. allowing to draw conclusions about visual attention, processing and
imagery. This module is designed to get students acquainted with eye tracking from both theoretical and practical sides. The theoretical part will touch upon the history of eye tracking and previous eye tracking studies, the linguistic and interdisciplinary ones. On the practical side, students will learn about the types of eye trackers, the abundance of eye tracking measures and ways to unveil how mind and brain work based on studying eye movements and possible eye tracking applications in the academia and business. We will also test eye tracking lab available at the Institute of Applied Linguistics and design a study of choice. The main goal of the course is to show how to use an eye tracker and design a study to best answer research and market-related questions. The graduates will be able to apply their knowledge in practice, being aware of the eye tracking possibilities, limitations and the ways it can be triangulated with other methods such as neuroimaging, key logging, reaction times measurements, etc. We will cover on the whole research design process, from starting an experiment to data analysis and drawing conclusions.