Obligatory subject in the field of social sciences 3200-M1-0NS2L
The course discusses issues related to the evolution of the media, and thus changes in the relationship and nature of the various elements of the communication process: the sender, the recipient, the message, the transmitter.
The material presented in class includes the following issues:
- The place of anthropology in social sciences and humanities.
- Media: definitions. Mass media, mass communication. Infotainment. New media. Convergence of media.
- Participatory culture, blurring of previous divisions into receiver and sender. Prosumer.
- Theories of media.
- Critical media theory: mass culture, popular culture, cultural industries, media consumption. Cultural imperialism.
- Consequences of technological revolution: The tyranny of the moment. Liquid modernity and waste people (precariat). Society of excess. Globalization and glocalization.
- Mediatization. Medialization. Media and public sphere.
- Framing.
- Networked ways of influencing beliefs, convictions and emotions - netnography.
- Truth and falsehood. Social media, identity. The power of algorithms.
- Pathologies of digital age culture, threats (fake news, propaganda, manipulation, bots).
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Term 2023L:
The course discusses issues related to the evolution of the media, and thus changes in the relationship and nature of the various elements of the communication process: the sender, the recipient, the message, the transmitter. The material presented in class includes the following issues: |
Term 2024L:
The course discusses issues related to the evolution of the media, and thus changes in the relationship and nature of the various elements of the communication process: the sender, the recipient, the message, the transmitter. The material presented in class includes the following issues: |
Type of course
Prerequisites (description)
Course coordinators
Mode
Assessment criteria
Requirements for obtaining a credit (max. points - 100):
- Exam - 60 points
- Project - 40 points
2 unexcused absences are possible.
Grading scale:
60%-70% = 3
71%-76% = 3+
77%-83% = 4
84%-89% = 4+
90%-100% = 5
Student workload:
25-30 h - attendance and activity in classes - 1 ECTS
100-120 h - individual student work - 4 ECTS, including
a) 25-30 h - reading and analyzing assigned texts
b) 25-30 h - exam preparation
c) 50-60 h - project preparation
Practical placement
n/a
Bibliography
Costa, E., Lange, P. G., Haynes, N., & Sinanan, J. (Eds.). (2022). The Routledge companion to media anthropology. Taylor & Francis.
Cover, R. (2023). Identity and digital communication: Concepts, theories, practices. Routledge.
Geismar, H., & Knox, H. (Eds.). (2021). Digital anthropology. London: Routledge.
Pertierra, A. C. (2018). Media anthropology for the digital age. John Wiley & Sons.
Rohlinger, D. A., & Sobieraj, S. (Eds.). (2022). The Oxford handbook of digital media sociology. Oxford University Press.
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Term 2023L:
Abidin, Crystal. Internet Celebrity: Understanding Fame Online. S.l: Emerald Publishing, 2018. |
Term 2024L:
Abidin, Crystal. Internet Celebrity: Understanding Fame Online. S.l: Emerald Publishing, 2018. |
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: