Research project 2 2700-M-PW-Z1PB2
During the copurse of classes students will be acquianted with the most important information sources connected with Polish (and foreign) book business - both paper and electronic ones.
Relying on information sources use and field research (bookstores and the other book retail organisations) students are expected to prepare market report from the selected sector of the Polisdh book market
Type of course
Mode
Classroom and field classes
Course coordinators
Learning outcomes
students know the basic publishing information sources
students are able to design and provide very basic market research projects.
Assessment criteria
market report from the selected sector of the Polish book market
Practical placement
none
Bibliography
Selected current materials from professional magazines:
1. „Książki Magazyn Literacki”
2. „Wydawca”
3. „Biblioteka Analiz”
4. „Wiadomości Księgarskie”
5. „Notes Wydawniczy”
- Current edition of „Ruch wydawniczy w liczbach”;
- Current edition of B Rynek Książki w Polsce;
- Alison Baverstock, Are books different?: marketing in the book trade, London 1997 (fragmenty)
- Kuba Frołow, Public Relations na rynku książki, Warszawa, 2007
- Kuba Frołow, Jak wypromowano bestseller, Warszawa 2006
- Łukasz Gołębiewski No future book, Warszawa, 2008
- Marek Tobera, Marketing mix 4p. na polskim rynku książki.
Z Badań Nad Polskimi Księgozbiorami Historycznymi: Studia I Materiały, Tom Spec. r. 2004, str. 161-184
Raport Polish Book Market 2020 na stronie Instytutu Książki (instytutksiazki.pl)
Portale branżowe
rynek-ksiazki.pl
wirtualnywydawca.pl
wydawca.com.pl
ksiazka.net.pl
instytutksiazki.pl
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: