Specialization: Management of new technologies in the media part 1 2700-M-LM-Z3SPTM
The thematic scope of the course includes:
1. Digital Management World:
• Information and knowledge,
• Evolution of management theory - science or art?,
• Decision-making process and tools supporting it,
• Digital transformation, towards e-business.
2. Digital transformation and new business models
3. New technologies - business aspects:
4. Threats of the digital revolution:
5. organization of the production of media events
• information and knowledge,
• Basic media tools
• Budgeting, planning, implementation
• Case study (several scenarios)
6. New technologies - use and application in the media
7. Development of artificial intelligence (AI) and possibilities of implementing solutions in the media
• information and knowledge,
• Basic concepts of AI
• Case study - possibilities of using AI in management and creative processes
8. Artificial intelligence - threats, challenges and new opportunities
Type of course
Learning outcomes
Opis w j. angielskim
After the didactic cycle, learning outcomes are as follows:
KNOWLEDGE:
1. The student has a basic knowledge of new technologies that are used in business and the media.
2. The student has knowledge of traditional and modern business models.
3. The student knows the strengths and weaknesses of the discussed technologies, as well as the opportunities and risks associated with their use.
4. The student knows the basic concepts of management science.
5. The student has knowledge of traditional and new tools used in the media
6. The student has basic knowledge of the principles of planning media events
7. The student has basic knowledge related to Artificial Intelligence
8. The student knows the basic principles of the use of tools with implemented elements of Artificial Intelligence, as well as the strengths and weaknesses associated with their use, and the associated risks
SKILLS:
1. The student understands the basic concepts of new technologies used in business and the media.
2. The student is able to independently identify business models and conduct their analysis.
3. The student uses the basic theoretical knowledge in the field of management science to analyze selected organizational processes and phenomena in the context of new technologies.
4. The student is able to plan the budget of a media event and the necessary technical means to carry out its implementation
5. The student is able to use the tools provided by Artificial Intelligence to carry out organizational and creative tasks in the media
OTHER COMPETENCES:
1. The student is able to correctly use the knowledge from the classes in practice.
2. The student has the ability to create, interpret and implement modern business models.
3. The student is able to efficiently move in the world of modern technologies, use network resources
4. The student has the ability to create, interpret and implement modern tools based on the capabilities of Artificial Intelligence
Assessment criteria
The final assessment consists of:
- Attendance at classes (2 unexcused absences are allowed);
- Preparation of a business model presentation (case study) in two-person teams (50%);
- Colloquium on the last class (50%);
- Possibility to pass, in addition to the colloquium, the work on the semester project carried out in teams (then 25% project / 25% colloquium)
To pass the course, you must obtain at least 51% of each of part
Grading scale: DST (51% -60%), DST Plus (61% -70%), DB (71% -80%), DB Plus (81% -90%), BDB (91% -100%)
Practical placement
lack-of
Bibliography
Literatura podstawowa:
Odporność organizacji: cyfryzacja, bezpieczeństwo, innowacje / redakcja naukowa Jolanta Tarapata, Jacek Woźniak, Warszawa 2022, Wydawnictwo Difin.
Technologie cyfrowe w biznesie/ redakcja naukowa: Bogdan Gregor, Dominika Kaczorowska-Spychalska, Warszawa 2020, Wydawnictwo Naukowe PWN
Biznes cyfrowy: technologie, modele, regulacje / redakcja naukowa Katarzyna Nowicka, Stanisław Łobejko, Katarzyna Nowicka, Włodzimierz Szpringer. Warszawa 2018, Oficyna wydawnicza SGH
Zarządzanie. Jak zarządzać i być zarządzanym, Jerzy Kisielnicki, Warszawa 2014, Polskie Wydawnictwo Ekonomiczne
Tworzenie modeli biznesowych. Podręcznik wizjonera, Alexander Osterwalder i Yves Pigneur, Gliwice 2012, Wydawnictwo Helion
Życie 3.0. Człowiek w erze sztucznej inteligencji, Tegmark Max, 2019, Prószyński Media
Superinteligencja. Scenariusze, strategie, zagrożenia, Bostrom Nick, 2021, Wydawnictwo Helion
Sztuczna inteligencja. Nowe spojrzenie. Tom 1, Russell Stuart Norvig Peter, 2023, Wydawnictwo Helion
Sztuczna inteligencja. Nowe spojrzenie. Tom 2, Russell Stuart Norvig Peter, 2023, Wydawnictwo Helion
Człowiek na rozdrożu. Sztuczna inteligencja 25 punktów widzenia, Brockman John (red.), 2020, Wydawnictwo Helion
Sztuczna inteligencja we współczesnych organizacjach. Jak autonomiczne systemy mogą wpływać na firmy, modele biznesowe i rynki? Andrzej Wodecki, 2021, Wydawnictwo Naukowe PWN
Literatura uzupełniająca:
Quantum Computing and Other Transformative Technologies, Ahmed Banafa, Published 2023 by River Publisher
Big data w zarządzaniu / Jędrzej Wieczorkowski, Iwona Chomiak-Orsa, Ilona Pawełoszek. Warszawa 2021, Polskie Wydawnictwo Ekonomiczne
Testowanie Pomysłów Biznesowych. Alexander Osterwalder David Bland, Biblioteka Technik Eksperymentacyjnych, Gliwice 2020, Wydawnictwo Helion
eBook Współczesne narzędzia cyfryzacji organizacji Piotr Czerwonka, Witold Bartkiewicz i Anna Pamuła, Łódź 2020, Wydawnictwo Uniwersytetu Łódzkiego
Digital Business Models: Concepts, Models, and the Alphabet Case Study, Bernd W. Wirtz, Springer Cham 2019
Blockchain. Zaawansowane zastosowania łańcucha bloków, Imran Bashir, Gliwice 2019, Wydawnictwo Helion.
Modele biznesu w Internecie. Teoria i studia przypadków polskich firm / redakcja naukowa Tymoteusz Doligalski, Warszawa 2014, Polskie Wydawnictwo Naukowe
Information Technology for Management: Advancing Sustainable, Profitable Business Growth, Efraim Turban, Linda Volonino, Gregory Wood, 9th Edition, Wiley 2013
Prawo sztucznej inteligencji, Luigi Lai, Marek Świerczyński [red.], 2020, Wydawnictwo C.H.Beck
Homo deus. Krótka historia jutra, Harari Yuval Noah, 2018, Wydawnictwo Literackie
Broń matematycznej zagłady, O'Neil Cathy, 2017, Wydawnictwo Naukowe PWN
Nadchodzi osobliwość. Kiedy człowiek przekroczy granice biologii, Kurzweil Ray, 2018, Kurhaus Publishing
Philosophy and Theory of Artificial Intelligence, Vincent C. Müller, 2012, Springer
Risks of Artificial Intelligence,Vincent C. Müller, 2016, Chapman and Hall/CRC
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: