Specialization: Management of new technologies in the media part 2 2700-M-LM-D4SPTM
Block I
1. New technologies in contemporary printing houses from the perspective of the services offered and production management
2. IT solutions for the management of production processes, customer relations, offering their services and products online based on Web-2-Print solutions
3. Selected elements of integrated production management system of printed and digital media
Case studies analysis.
Block II
The PowerBI tools:
1. Data formats,
2. Relations between data bases,
3. Analytic calculations,
4. Power BI usability,
5. Visualizations,
6. Edition of data tables and data sources,
7. Organizing of data tables.
Block III
1. Decision process and decision biases – structured problems and unstructured problems, types of decision biases, best analytics practices, design thinking
2. Business strategy – the scope of strategic decisions
3. Operations management, supply chain management
4. Marketing and revenue management – promotion, price, product configuration
5. Big Data in business analytics – opportunities and challenges
6. Experimentation and Lean Product Management
7. Descriptive Analytics
8. Predictive Analytics - machine learning, neural networks
9. Prescriptive Analytics and behavioral economics
10. Ethics, legal and organisational issues of business analytics
Type of course
Learning outcomes
After completing the course, students:
KNOWLEDGE
Students have as basic knowledge of IT solutions in modern printing houses, organization of processes and their analysis.
Students have essential abilities of Business Intelligence data analysis and will be able to understand data environment. Students will be
able to use Power BI tool and will comprehend data structures.
Student understands the scope of managerial problems and using data to solve the problems.
SKILLS
is able to identify individual processes in the print shop and its business environment, including online functioning
How to set up experiments, collect data and make managerial decisions
OTHER COMPETENCES
Students can creatively approach the use of new technologies to creating new business models in the printing industry.
Assessment criteria
Grading
Practical placement
lack-off
Bibliography
1. Pawlicki, T. (2015) Nowe podejście do wielokanałowej produkcji oraz zarządzania mediami drukowanymi i cyfrowymi. W: Cetera, W.,
Kowalik, K. (red.), Logistyka i administrowanie w mediach – aspekty teoretyczne i aplikatywne. Warszawa: Stowarzyszenie Fair Business
na zlecenie Instytutu Dziennikarstwa UW, s.76-85.
2. Pawlicki, T. (2016) INDUSTRY 4.0. Media drukowane i cyfrowe. (prezentacja).
3. Smart Print Shop. Prerequisites and potential., https://www.heidelberg.com/global/en/software/workflow/prinect_whitepaper/prinect_whitepaper.jsp, Dostęp: 26.05.2021.
4. Cox, J., Hamerliński, J. (2005) Cyfrowe otoczenie systemów i procesów poligraficznych. Stan obecny i spojrzenie w przyszłość. W:
Konferencja poligraficzna Poznań 2005 - materiały, s. 11-25.
5. Swisher, P. S. (2007) The managed web: A look at the impact of Web 2.0 on media asset management for the enterprise. „Journal of
Digital Asset Management”, vol.3, s. 32-42.
6. Web2Print. Teoria, rozwiązania, praktyka. (2014) „Digital business”, nr 1/2014.
7. Clark, Dan. Beginning Power BI: a practical guide to self-service data analytics with Excel 2016 and Power BI Desktop. Second edition.
Camp Hill, Pennsylvania: Apress, 2017.
8. Molinaro, Anthony. SQL Cookbook: Query Solutions and Techniques for Database Developers ; Covers SQL Server, PostgerSQL,
Oracle, MySQL, and DB2. 1. ed. Beijing: O’Reilly, 2006.
9. Powell, Brett. Mastering Microsoft Power BI: Expert Techniques for Effective Data Analytics and Business Intelligence. Birmingham:
Packt Publishing, 2018. http://public.eblib.com/choice/publicfullrecord.aspx?p=5332131.
10. Microsoft Power BI Cookbook, 2017. http://sbiproxy.uqac.ca/login?url=http://international.scholarvox.com/book/88855157.
11. Russo, Marco, i Alberto Ferrari. The definitive guide to DAX: business intelligence with Microsoft Excel, SQL Server analysis services
and Power BI. Redmond, Washington: Microsoft Press, 2015.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: